Long & Curl Mascara by Heroine Make

Cult-Fave Long & Curl Mascara

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Meet Heroine Make’s Long and Curl Mascara: a glorious mascara that has become a cult fave across different Asian countries. Its thick but smooth texture, with the help of its slightly-curved mascara wand with thin narrow bristles, makes it easy to volumize and elongate lashes without clumping—so you get natural-looking long and thick lashes in a jiffy.

2009 and 2010 Best Cosme Awards Awardee

INGREDIENTS: Isododecane, polyethylene, Beeswax, palmitic acid / ethylhexanoate, dextrin, propylene carbonate, tocopherol, camellia oil, chamomilla recutita, Nylon-6, alkyl (C30-45 ) Mechikon, distearate Al, glyceryl isostearate, tri (caprylate / caprate), glyceryl, dimethicone, talc, iron oxide

Curl lashes with eyelash curler. Apply two coats of mascara.

When Japan’s largest cosmetic drugstore label Isehan launched Heroine Make in 2005, the manga-inspired line quickly catapulted to the top of Asia’s most loved beauty brands. Their mission was simple. Taking inspiration from the movies, Heroine Make set out to make women feel “beautiful at all times and undefeated by rain or shine, sweat or tears,” like real-life heroines of their own lives. Today the label is wildly known for the Long & Curl Mascara, the brand’s star product that has since sold more than 5 million pieces in Hong Kong, Taiwan, Malaysia and Singapore.

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Top Reviewer

Holy grail!

I am a fan of waterproof mascaras. So when i discovered this one i was so excited to try it out since i have heard so many youtubers raving about it. And it is now my holy grail mascara! It is super long wearing and holds up my lashes for long hours!

over 1 year ago
Top Reviewer

Best Mascara Ever.

I'm not a fan of waterproof mascaras because they're difficult to remove but this one... is the exception. I love this mascara. it's my absolute favorite. My lashes never hold the curl of the curler, but this one makes my short, sparse lashes look perfect. I love the wand and the formula - specially because it has fibers, it really lengthens my Asian lashes.

over 1 year ago
Top Reviewer

Natural looking lashes

This mascara definitely deserved the hype it's getting! It makes me look like I have more lashes than I actually have. Chinita girls don't usually have much lashes to begin with. It is waterproof. I can go all day without getting racoon eyes. Worth the 'investment'. It is quite difficult to remove but the remover that they sell is a great partner to this mascara.

about 1 year ago

Really waterproof and long lasting

It easily coats your every eyelash. It's really long-lasting and waterproof, will not budge for more than 12 hrs of wear. It's watery but doesn't get all over the place. It has the smell of chemical you smell when you have your hair curled in salons. Full review here: http://artsymed.blogspot.com/2017/01/heroine-make-long-curl-mascara-and.html

about 1 year ago

The One That Stayed

This has got to be one of the best Asian mascara product ever! This mascara is the only mascara that really made my eyelashes curl and it could last all day. I love how it's waterproof and it really makes my short eyelashes long and it can make them stand out without the need of fake lashes.

over 1 year ago
Top Reviewer

the staying power though

i've heard a lot about this mascara and never really took notice until recently and now i gotta say i understand the hype! i am impressed! these are indeed waterproof. the do lengthen the lashes and the curl stays!!! that is the best part about this because i have tried lots of bestselling western brand mascaras and they make my lashes drop the second i put them on! this holds the curl i'm honestly amazed. oh, and another plus is that it never looks clumpy. never. i'm so glad i finally tried this!

over 1 year ago