Long & Curl Mascara by Heroine Make

Cult-Fave Long & Curl Mascara

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Meet Heroine Make’s Long and Curl Mascara: a glorious mascara that has become a cult fave across different Asian countries. Its thick but smooth texture, with the help of its slightly-curved mascara wand with thin narrow bristles, makes it easy to volumize and elongate lashes without clumping—so you get natural-looking long and thick lashes in a jiffy.

2009 and 2010 Best Cosme Awards Awardee

INGREDIENTS: Isododecane, polyethylene, Beeswax, palmitic acid / ethylhexanoate, dextrin, propylene carbonate, tocopherol, camellia oil, chamomilla recutita, Nylon-6, alkyl (C30-45 ) Mechikon, distearate Al, glyceryl isostearate, tri (caprylate / caprate), glyceryl, dimethicone, talc, iron oxide

Curl lashes with eyelash curler. Apply two coats of mascara.

When Japan’s largest cosmetic drugstore label Isehan launched Heroine Make in 2005, the manga-inspired line quickly catapulted to the top of Asia’s most loved beauty brands. Their mission was simple. Taking inspiration from the movies, Heroine Make set out to make women feel “beautiful at all times and undefeated by rain or shine, sweat or tears,” like real-life heroines of their own lives. Today the label is wildly known for the Long & Curl Mascara, the brand’s star product that has since sold more than 5 million pieces in Hong Kong, Taiwan, Malaysia and Singapore.

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Top Reviewer

Holy grail!

I am a fan of waterproof mascaras. So when i discovered this one i was so excited to try it out since i have heard so many youtubers raving about it. And it is now my holy grail mascara! It is super long wearing and holds up my lashes for long hours!

4 months ago
Top Reviewer

Best Mascara Ever.

I'm not a fan of waterproof mascaras because they're difficult to remove but this one... is the exception. I love this mascara. it's my absolute favorite. My lashes never hold the curl of the curler, but this one makes my short, sparse lashes look perfect. I love the wand and the formula - specially because it has fibers, it really lengthens my Asian lashes.

6 months ago

The One That Stayed

This has got to be one of the best Asian mascara product ever! This mascara is the only mascara that really made my eyelashes curl and it could last all day. I love how it's waterproof and it really makes my short eyelashes long and it can make them stand out without the need of fake lashes.

5 days ago
Top Reviewer

the staying power though

i've heard a lot about this mascara and never really took notice until recently and now i gotta say i understand the hype! i am impressed! these are indeed waterproof. the do lengthen the lashes and the curl stays!!! that is the best part about this because i have tried lots of bestselling western brand mascaras and they make my lashes drop the second i put them on! this holds the curl i'm honestly amazed. oh, and another plus is that it never looks clumpy. never. i'm so glad i finally tried this!

about 1 month ago

HG status achieved

I'd say this is the best mascara I've tried, and I'm not even a fan of using mascaras in the first place!! It really keeps the curl AND the volume the entire day, and I'm not kidding. Instant eye opener and makes my makeup look put together on a daily basis. Just a tip though, you need a really good makeup remover for this one. It really won't budge unless you remove it on purpose ahaha

about 2 months ago

HG mascara

I've tried a lot of mascaras (TBS, Benefit, K-Palette, Clinique, Maybelline, L'Oreal, etc) and this is THE BEST. Other mascaras just wouldn't keep the curl, and smudged or flaked like crazy. But with Heroine Make, my eye area stays clean until the end of the day, and my lashes stay curled until I remove it. One time, I even slept with my mascara on (I was so tired) and the next day, my lashes were still curled and I didn't look like a raccoon. LOVE.

3 months ago