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Meet Heroine Make’s Long and Curl Mascara: a glorious mascara that has become a cult fave across different Asian countries. Its thick but smooth texture, with the help of its slightly-curved mascara wand with thin narrow bristles, makes it easy to volumize and elongate lashes without clumping—so you get natural-looking long and thick lashes in a jiffy.
2009 and 2010 Best Cosme Awards Awardee
NET WEIGHT: 6 g
INGREDIENTS: Isododecane, polyethylene, Beeswax, palmitic acid / ethylhexanoate, dextrin, propylene carbonate, tocopherol, camellia oil, chamomilla recutita, Nylon-6, alkyl (C30-45 ) Mechikon, distearate Al, glyceryl isostearate, tri (caprylate / caprate), glyceryl, dimethicone, talc, iron oxide
Curl lashes with eyelash curler. Apply two coats of mascara.
When Japan’s largest cosmetic drugstore label Isehan launched Heroine Make in 2005, the manga-inspired line quickly catapulted to the top of Asia’s most loved beauty brands. Their mission was simple. Taking inspiration from the movies, Heroine Make set out to make women feel “beautiful at all times and undefeated by rain or shine, sweat or tears,” like real-life heroines of their own lives. Today the label is wildly known for the Long & Curl Mascara, the brand’s star product that has since sold more than 5 million pieces in Hong Kong, Taiwan, Malaysia and Singapore.
| 5 stars | 22 | |
| 4 stars | 2 | |
| 3 stars | 0 | |
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| 1 star | 0 |
I don't usually spend too much on mascaras because I think it is a waste of money since you have to throw out your mascara after three months (ideally, though I am guilty of keeping them way over their time). However, this one is totally an exception. I love how this mascara makes my eyelashes look fuller, thicker, and longer without giving me spidery fake lashes. This does not clump at all and it is just really amazing.
3 months agoThis mascara definitely deserved the hype it's getting! It makes me look like I have more lashes than I actually have. Chinita girls don't usually have much lashes to begin with. It is waterproof. I can go all day without getting racoon eyes. Worth the 'investment'. It is quite difficult to remove but the remover that they sell is a great partner to this mascara.
about 2 years agoIt easily coats your every eyelash. It's really long-lasting and waterproof, will not budge for more than 12 hrs of wear. It's watery but doesn't get all over the place. It has the smell of chemical you smell when you have your hair curled in salons. Full review here: http://artsymed.blogspot.com/2017/01/heroine-make-long-curl-mascara-and.html
about 2 years agoThis has got to be one of the best Asian mascara product ever! This mascara is the only mascara that really made my eyelashes curl and it could last all day. I love how it's waterproof and it really makes my short eyelashes long and it can make them stand out without the need of fake lashes.
about 2 years agoi've heard a lot about this mascara and never really took notice until recently and now i gotta say i understand the hype! i am impressed! these are indeed waterproof. the do lengthen the lashes and the curl stays!!! that is the best part about this because i have tried lots of bestselling western brand mascaras and they make my lashes drop the second i put them on! this holds the curl i'm honestly amazed. oh, and another plus is that it never looks clumpy. never. i'm so glad i finally tried this!
about 2 years agoI'd say this is the best mascara I've tried, and I'm not even a fan of using mascaras in the first place!! It really keeps the curl AND the volume the entire day, and I'm not kidding. Instant eye opener and makes my makeup look put together on a daily basis. Just a tip though, you need a really good makeup remover for this one. It really won't budge unless you remove it on purpose ahaha
about 2 years ago
Get Celeb-Fresh with This Lash Tip
Pay a little more attention to your lashline today, and you could be walking around as fresh as a cover girl. We love this look!
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