CLAIM TO FAME: A bi-phase solution that removes even the most stubborn, smudge-proof eye makeup
FAST FACTS: Effortlessly dissolves long-lasting pigments; lifts away waterproof and sweat-proof formulas; nourishing ingredients moisturiz lashes; won’t leave a greasy, oily feel on skin
PERFECT FOR: Eliminating vigorous eye rubbing while cleansing
WHAT YOU GET: (1) Eye Makeup Removal
NET WEIGHT: 110ml
When Japan’s largest cosmetic drugstore label Isehan launched Heroine Make in 2005, the manga-inspired line quickly catapulted to the top of Asia’s most loved beauty brands. Their mission was simple. Taking inspiration from the movies, Heroine Make set out to make women feel “beautiful at all times and undefeated by rain or shine, sweat or tears,” like real-life heroines of their own lives. Today the label is wildly known for the Long & Curl Mascara, the brand’s star product that has since sold more than 5 million pieces in Hong Kong, Taiwan, Malaysia and Singapore.
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