Due to the inclement weather, all orders placed on September 15 to September 19 will be delivered within 1-4 working days in Metro Manila, and within 5-7 working days outside Metro Manila. Don’t worry, your package will get to you!

Long and Curl Mascara Waterproof

Payment options available:
  • Credit Card
  • Paypal
  • Bank Deposit
  • Cash on Delivery

CLAIM TO FAME: An ultra long-lasting mascara that adds curl and length to lashes

FAST FACTS: Superb waterproof formula delivers up to 10 hours of wear; easily dissolves with makeup cleansing oil or makeup remover; contains polymer fibers that lengthen strands up to 120%; innovative brush combines long and short bristles for perfect curls from corner to corner; nourishes and conditions lashes with chamomile recutita flower extract and camellia japonica seed oil

PERFECT FOR: Doll-like lashes

AMAZING, must try!
February 19, 2017
”I knew I was taking a chance on buying this mascara with it being from outside the country and all but boy am I glad I did! This gives my lashes amazing length and definition. I have hooded eyes and get splashed in the face with water all day (dog grooming) and it’s so hard to find something that does not smear. I also usually don’t apply more than one coat but with this I can actually apply more than one without looking clumpy. After 10 hours, it does leave a little smudge on the lower lashes when I apply to the bottom but, damn, it’s impressive. This beats out all the over $20 ones I have tried and I will for sure keep buying!”
–Stef (from amazon.com)

Best Mascara Ever👍👍👍
February 12, 2017
”Finally!!!!!😍 I have ultra stick-straight eyelashes and this mascara along with the help of a Japonesque lash curler made me look as though I have fake lashes on!!!! I’m buying this for the rest of my life! I use Almay waterproof eye make up remover pads to remove this smudge free mascara.”
–Mem (from amazon.com)

If your mascara always smudges, you MUST try this
January 24, 2017
”So I have ALWAYS had problems with any mascara that I buy smudging and giving me raccoon eyes…even the waterproof ones. This mascara stays put all day, doesn’t smudge, and comes off with Neutrogena eye makeup remover. Seriously, I have tried so many mascaras from cheap drugstore brands to Dior and other name brand ones, and this is the only one that works. I used it on my wedding day too, and no smudges at all despite a few tears from both laughter and sentiment :)”
–B.A.D. (from amazon.com)

WHAT YOU GET: (1) Long and Curl Mascara Waterproof / Long and Curl Mascara SUPER Waterproof

Heroine Make

When Japan’s largest cosmetic drugstore label Isehan launched Heroine Make in 2005, the manga-inspired line quickly catapulted to the top of Asia’s most loved beauty brands. Their mission was simple. Taking inspiration from the movies, Heroine Make set out to make women feel “beautiful at all times and undefeated by rain or shine, sweat or tears,” like real-life heroines of their own lives. Today the label is wildly known for the Long & Curl Mascara, the brand’s star product that has since sold more than 5 million pieces in Hong Kong, Taiwan, Malaysia and Singapore.

View all from this brand
Sit tight, beautiful things
are worth the wait!

11 reviews

Share your experience with this product
4.9 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
Certified Buyer
  • Skin Type Sensitive
  • Skin Tone Medium
  • Facial Features Morena
  • Age 35

Long lasting and water proof! My heroine!

This mascara may be a little pricey, but it sure is worth it! It stayed more than 12 hours with no smudging! My eyelashes looked longer and thicker, and the curls stayed too! You should get an oil based makeup remover as it can’t be easily removed. It is also hypoallergenic, it didn’t irritate my eyes as other mascaras do. Thank goodness I found this!

10 days ago
Top Reviewer
  • Skin Tone Fair
  • Age 26

Favorite Mascara

I love the natural effect this gives my lashes. I hate it when mascara clump my lashes but this does not making the overall look very natural. I have very few and short lashes. The only thing I do not like about this is that it is difficult to remove using any remover. This has to be bought with the remover from the same brand.

30 days ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 26


It was so raved before so I got curious. I bought this and it is definitely worth it. When it says water-proof, IT IS WATER-PROOF. I had a hard time taking it out but good thing I found an eye remover that it best pairedwith this product because I just can’t stop using this. HOLY GRAIL🔥

about 1 month ago
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 26

Super waterproof!

When my husband went to Japan, he hoarded this mascara cause the sales assistant told him that it is one of the top selling mascaras in Japan. This is a good waterproof mascara - you'll need an oil-based makeup remover (I use Human Nature Sunflower Beauty Oil) to remove it. I love it cause it really provides length and curl. It doesn't clump and smudge unlike Majolica Majorca's Lash King. Definitely my holy grail!

about 2 months ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 26

Holy grail ♥️♥️♥️

This is my holy grail mascara. It made my lashes long and it held its curl. I'm sure of it because I wear glasses and when I use this product, my lashes would sometimes hit my glasses. Haha! I can also attest to it being waterproof because I went swimming one time and when I got out of the pool, it's still holding my lashes up.

10 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 20

Best mascara out there!!

Got this mascara this summer and it really lengthens and lifts up your lashes!! The waterproof formula is excellent and you can trust it to last through our humid weather. Downside, it's VERY difficult to remove without having to tug on your lashes a bit. Best if you get the mascara remover for an ease in removal. Overall, best mascara ever and very cheap!

11 months ago

Related Stories See all stories

The Products We Use the Most: February 2018 Edition

The Products We Use the Most: February 2018 Edition

Our personal faves for the month of February.

The BeautyMNL Awards: The 25 Best Makeup Products of 2017

The BeautyMNL Awards: The 25 Best Makeup Products of 2017

Here’s the first installment in our Best of 2017 Series.