Long and Curl Mascara Waterproof



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CLAIM TO FAME: An ultra long-lasting mascara that adds curl and length to lashes

FAST FACTS: Superb waterproof formula delivers up to 10 hours of wear; easily dissolves with makeup cleansing oil or makeup remover; contains polymer fibers that lengthen strands up to 120%; innovative brush combines long and short bristles for perfect curls from corner to corner; nourishes and conditions lashes with chamomile recutita flower extract and camellia japonica seed oil

PERFECT FOR: Doll-like lashes

AMAZING, must try!
February 19, 2017
”I knew I was taking a chance on buying this mascara with it being from outside the country and all but boy am I glad I did! This gives my lashes amazing length and definition. I have hooded eyes and get splashed in the face with water all day (dog grooming) and it’s so hard to find something that does not smear. I also usually don’t apply more than one coat but with this I can actually apply more than one without looking clumpy. After 10 hours, it does leave a little smudge on the lower lashes when I apply to the bottom but, damn, it’s impressive. This beats out all the over $20 ones I have tried and I will for sure keep buying!”
–Stef (from amazon.com)

Best Mascara Ever👍👍👍
February 12, 2017
”Finally!!!!!😍 I have ultra stick-straight eyelashes and this mascara along with the help of a Japonesque lash curler made me look as though I have fake lashes on!!!! I’m buying this for the rest of my life! I use Almay waterproof eye make up remover pads to remove this smudge free mascara.”
–Mem (from amazon.com)

If your mascara always smudges, you MUST try this
January 24, 2017
”So I have ALWAYS had problems with any mascara that I buy smudging and giving me raccoon eyes…even the waterproof ones. This mascara stays put all day, doesn’t smudge, and comes off with Neutrogena eye makeup remover. Seriously, I have tried so many mascaras from cheap drugstore brands to Dior and other name brand ones, and this is the only one that works. I used it on my wedding day too, and no smudges at all despite a few tears from both laughter and sentiment :)”
–B.A.D. (from amazon.com)

WHAT YOU GET: (1) Long and Curl Mascara Waterproof / Long and Curl Mascara SUPER Waterproof

Heroine Make

When Japan’s largest cosmetic drugstore label Isehan launched Heroine Make in 2005, the manga-inspired line quickly catapulted to the top of Asia’s most loved beauty brands. Their mission was simple. Taking inspiration from the movies, Heroine Make set out to make women feel “beautiful at all times and undefeated by rain or shine, sweat or tears,” like real-life heroines of their own lives. Today the label is wildly known for the Long & Curl Mascara, the brand’s star product that has since sold more than 5 million pieces in Hong Kong, Taiwan, Malaysia and Singapore.

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7 reviews

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4.86 out of 5
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1 star
Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 26

Holy grail ♥️♥️♥️

This is my holy grail mascara. It made my lashes long and it held its curl. I'm sure of it because I wear glasses and when I use this product, my lashes would sometimes hit my glasses. Haha! I can also attest to it being waterproof because I went swimming one time and when I got out of the pool, it's still holding my lashes up.

8 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 20

Best mascara out there!!

Got this mascara this summer and it really lengthens and lifts up your lashes!! The waterproof formula is excellent and you can trust it to last through our humid weather. Downside, it's VERY difficult to remove without having to tug on your lashes a bit. Best if you get the mascara remover for an ease in removal. Overall, best mascara ever and very cheap!

9 months ago
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza

This is the holy grail of mascaras but...

Gosh BeautyMNL! I was looking for this for a long time and finally found it here--with the product line name instead of the brand name! They've always marketed this in Korea as the "Kiss Me" brand with "Heroine Make" as the mascara and eyeliner product line. 😅 I have been using this mascara and the liquid eyeliner for years since it's so popular there. It is really waterproof and lasts for the whole day (I think it will even last for a whole week if you don't wash it, but c'mon that's just wrong). The only downside is that I have oily skin, so even though it's waterproof, it's definitely not oil-proof, and I've had to deal with mild raccoon eyes after around 5 hours if I hadn't bothered blotting. Nevertheless, the Kiss Me mascara and liquid eyeliner are still the best ones I've tried so far. BeautyMNL, please carry the liquid eyeliner. I've been dying to buy it. Both black and brown, pretty please?

12 months ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 19

Thicker and longer lashes!

Got mine in Japan, I wanted to try it because I read that it's one of the best in JP. At first, I couldn't get it right and would always put too much that I'd have to use a spoolie to brush the excess product. But when I got it right, it made my lashes thicker and longer! I prefer a subtle look though, so I use this when I'm wearing little makeup just to focus on my eyes. Mascaras I usually use flake and smudge, this one doesn't. But when it does (not always avoidable), it's just minimal. Trying to remove it is difficult though, I always mix my Biore cleansing oil and Garnier micellar water just to remove this! This is good but not my favorite, but I would recommend and repurchase.

about 1 year ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 21


I keep recommending this product to my friends! It's amazing. I've never seen my lashes look so beautiful until this mascara, I swear! I've tried a lot of mascaras, and they really don't compare to this. It just makes my lashes look so long, and I always get compliments whenever I wear this! It's extremely waterproof that it makes it a tad hard to remove sometimes, but oil cleansers will make it easier! Also, if you're into lightweight mascaras, then go for this one! I would suggest hoarding this if you'll be traveling to Japan/Hong Kong soon. :)

over 1 year ago

My HG Mascara!!!!!! +Award winning mascara in Japan!

THE BEST mascara I have ever used! Ive tried several other mascaras, and they always got clumpy which i hated, and travelled down under my eyes which made me look have ugly eyebags PLUS everytime i used other mascaras after curling my lashes, the curl would go away after applying!! This mascara is EXTREMELY waterproof, and when you apply it, it's very thin and easy to buildup on! so if you just want natural looking lashes or thick eyelashes, its easy to achieve with this brand! Also, it keeps my lashes curled and beautiful throughout the day! WOULD RECOMMED TO ANYONE!! Also, it helps that it's won several awards in Japan!

over 1 year ago

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