In the City Eyeshadow Palette by W7

In the City Eyeshadow Palette

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CLAIM TO FAME: A portable eyeshadow palette in natural hues for day to night

FAST FACTS: Contains a range of 6 neutral shades in matte powder formulations; complementary colors range from pink nude tones to light browns; delivers highly pigmented full coverage with minimal fallout; won’t crease with or without a primer; compact container makes it convenient to carry around

PERFECT FOR: Any occasion

Love this palette
July 30, 2015
”This review is for the “In the City” version. I first heard about this brand when I searched for a cheaper alternative to the Naked palettes. That was a long time and many purchases ago, and I am now loyal to the W7 brand. I am very pleased with everything I have tried from them, and this little palette is no exception. I use the W7 eyeshadow primer and my eyeshadow brushes and get great results from these colors every time. They go on easily, are nice and opaque, and don’t tend to gather into the crease of my eyelid like some other shadows do. I’ve had this palette for a couple of months now, and it’s holding up well with no breakage or any of the colors getting hard or chalky. I like that I can get both day and night looks from this one palette, and it’s small enough to carry in my little makeup bag. Some of the shades can even double as eyebrow filler for me, which has come in handy more than once. I will be buying this one again!”
–CLB (from amazon.com)

WHAT YOU GET: (1) In the City Eyeshadow Palette

W7 was founded by two entrepreneurial young men from West London in 2002. Their aim? To give every woman access to an extensive range of high quality cosmetics at an affordable price. Today, W7 boasts a collection of over 500 products—including nail polish, foundations, lipsticks, glosses, eyeshadow palettes, and more. Discover W7’s wide array of cosmetics here on BeautyMNL!

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Top Reviewer

Just fine ;)

The shades are bright as what it shows on the picture. Pigmentation was not intense as I thought it could be and has dusty texture. ;( But the darker shade didn't disappoint me. But it you are in a budget, and didn't bothered about medium-pigments then get this! ;) I think it's reasonable for the price.

over 1 year ago

Matte it is!

5 matte colors, 1 pearly white hue. Very nice packaging but isn't handy enough. Bought this because of the matte powder formulations. True to its description, it doesn't crease, very pigmented but still blendable. It's one of my on the go makeup. Even without the brushes, i can easily apply it with my fingers. Love it!

10 months ago
Certified Buyer

Love the matte formula but the tinge of gray not so much

I saw this and purchased it because it seemed like a reasonably priced dupe for Urban Decay's Naked 2 Basics palette which I was really interested in. What you see is what you get. The photos show the actual shades of the palette. I like how all the colors are completely matte, because there aren't a lot of products like this, making it a good go-to for everyday makeup. But upon using, the products have a grayish undertone which makes the neutral no-makeup look you were going for a subtle smokey eye. The product is also a bit powdery so you can expect a lot of product fallout. The product isn't highly pigmented but can be worked with. But I would still say that it's reasonable for it's price.

over 1 year ago


Not an amateur when it comes to cheap eyeshadow palettes, so I have an idea of what to expect. Pigment is not absent but not amazing either. Payoff's a bit powdery, not buttery and the light colors don't show up on my skin tone (I'm about an NC20, for reference). The dark colors are alright. They get the job done. I would continue to use this but would not repurchase.

2 months ago