Face Primer by W7

Face Primer

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CLAIM TO FAME: A translucent primer that helps create a smooth canvas for makeup

FAST FACTS: Transparent white formula produces a smooth skin surface; leaves a poreless, flawless finish; minimizes the look of fine lines and large pores; serves as the ideal base for foundation

PERFECT FOR: Smoother-looking skin and better-adhering makeup

Way Better than Expensive Primers!
July 21, 2016
”I’ve tried many expensive primers but this continues to be my favorite. It blurs my pores and keeps my concealer from creasing underneath my eyes. This product takes 2-4 weeks to come in as it ships from Great Britain, I believe. It is well worth the wait!”
–Amazon Customer (from amazom.com)

WHAT YOU GET: (1) Face Primer

W7 was founded by two entrepreneurial young men from West London in 2002. Their aim? To give every woman access to an extensive range of high quality cosmetics at an affordable price. Today, W7 boasts a collection of over 500 products—including nail polish, foundations, lipsticks, glosses, eyeshadow palettes, and more. Discover W7’s wide array of cosmetics here on BeautyMNL!

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Certified Buyer


My sister used this and she doesn't really have sensitive skin, but this primer caused her to breakout and had tiny bumps on her skin. It's an okay primer in terms of keeping make up in place other than that I don't think there's anything special about it. She used it for about 2 weeks.

2 months ago
Top Reviewer
Certified Buyer

Not the best but it's all right and it's cheap

This was my second primer and was surprised at the consistency. I've used Benefit Porefessional and that was easier to squeeze out and spread. W7's is not that easy to squeeze out but at least the bottle itself is squeezable. It glides on smoothly and doesn't feel sticky or heavy on my face. What I noticed was my blush lasted a bit longer but it had no oil-control effect. I still oiled up quickly as usual. I would need to blot after less than an hour. My pores looked the same, though. I didn't see any pore-minimising effect, either. But at least I didn't get any pimples because of it. I'm surprised that it should be used within 6 months; others products are within 12 months.

2 months ago
Top Reviewer
Certified Buyer

Perfect Base

I’ve been learning to step up my makeup and I’m glad I chose this as my first primer. I like how it effectively minimized my pores and fine lines. My makeup looked better and stayed on much longer when I’m using this as base. I have combination skin, and I noticed that this somehow kept my T-zone less oily. It is colorless and odorless, and its tube packaging is great for dispensing just the right amount of product.

3 months ago
Top Reviewer

Perfect primer

As someone with oily skin, I am really really happy about the existence of this product. It is honestly perfect for someone like me with sensitive skin. I like how it glides on smoothly on my face, and how it minimizes the appearance of my pores. I usually use this under makeup in which work perfectly good.

3 months ago


works great on a combi skin like me, aside the fact that its affordable it is a nice deal! its silicony but works great and not greasy fot the skin. it helps to last the makeup for the entire day. trying the other 2 primer of 17. hoping that it would work for me.

3 months ago
Certified Buyer

Not that satisified

Hmm.. I don't really like the feeling of it on my skin maybe because it feels so greasy and when you squeezed it out, it's not cream-like or even liquid. Parang buo-buo. Also, for me, it really doesn't serve a purpose so much. I mean you can still go on your beauty regimen without it.

4 months ago