Absolute Lashes by W7

Absolute Lashes

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CLAIM TO FAME: A bold, black mascara for defined, flirtatious lashes

FAST FACTS: Long-lasting formula delivers volume and length while adding extra curl; features a soft, spiked brush that separates and emphasizes each lash for a dramatic curve; makes the eyes pop

PERFECT FOR: Doll eyes with lash definition

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March 3, 2016
”Such a gorgeous mascara. The price is a steal. The packaging is beautiful and sturdy, and the rumors about this being a dupe for They’re real is absolutely true. It’s deeply black and holds a curl well. The only con is it can be flaky and hard to remove, but so can They’re Real.”
–Abigail Thomason (from amazon.com)

September 16, 2015
”I gotta admit, this W7 mascara has absolutely blown me away! I’ve tried a few eyeshadows from this brand and was not thrilled, so when I ordered this Benefit They’re Real knock-off I was definitely not expecting much at all. I took the gamble, though, because I was sick of spending $24 on the real thing and was desperately looking for a dupe. And with this W7 mascara I finally found that dupe! Obviously the tube and the brush look identical to the expensive version, but the mascara itself is extremely impressive as well. It lengthens my lashes just as much as the Benefit does, but I do have to apply an extra layer or two of the W7 to get them as black and thick (which really isn’t a problem at all, in my opinion - I like to layer no matter what!). Personally, I think this is better than most big name drugstore mascaras and very comparable to lots of high-end brands. Lasts all day and night for me, doesn’t flake, and it comes off easily with waterproof eye makeup remover. But my goodness, the low price!!! I am in heaven right now after finding this mascara, and I definitely recommend it to all!”
–gbv4me (from amazon.com)

WHAT YOU GET: (1) Absolute Lashes

W7 was founded by two entrepreneurial young men from West London in 2002. Their aim? To give every woman access to an extensive range of high quality cosmetics at an affordable price. Today, W7 boasts a collection of over 500 products—including nail polish, foundations, lipsticks, glosses, eyeshadow palettes, and more. Discover W7’s wide array of cosmetics here on BeautyMNL!

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Certified Buyer

Great for natural-looking lashes

This is my first mascara and used it for about three times now and it's great. It makes my lashes longer and darker and lifts it up a bit. I used it all day but it didn't flake and it's easy to remove. However, it does not volumize. It's really not an issue for me because I like natural-looking lashes. Would definitely stick to it, it is cheap yet very impressive.

11 months ago
Top Reviewer

Benefit They're Real DUPE!!

After a few research, I heard alot of people saying it's a dupe for Benefit They're Real's mascara(3x of W7's price) which is really expensive! ;(. And since I need a new mascara I gave this a try.. I can say, YES! This is close to BTR's, Like a dream!! ;) I love it, It lengthens my lashes just like the BTR's. Quality wise, it's long lasting without flaking. SO HAPPY!! Everyone should switch on W7's if you want BTR's because it really is the dupe. ;)

over 1 year ago
Top Reviewer


This is another benefit looking product from w7. Does this brand make the best and most affordable dupes of high end make up?? Because everything I have tried from them is great! I am not the type to splurge on a mascara so I only try drugstore and drugstore mascaras are usually great, such as this one! There is no need to splurge on a mascara because these are already perfect for me.

over 1 year ago
Certified Buyer

Not bad

Not an exact dupe for Benefit's They're Real. You need to work on it a bit more with around 3 layers for super dramatic lashes, so you're actually using up more product just to get the same look. In the upside, this is easier on the lashes to remove. Just use it up as much as you can when you get it, and don't "save it for special occasions", because this thing dries up in the tube really quickly.

4 months ago
Top Reviewer
Certified Buyer

The wand is great at least.

Satisfied my kink for high-end looking packaging, but the only thing that makes this a dupe for Benefit is the bottle and the wand. The wand is just the absolute best (ha), but it's ruined by the formulation of the actual mascara. Dry, flaky, makes you wonder if there was anything inside at all, this is nothing like They're Real. Using them for the first time feels like you've had the thing for ages and just in denial about how much product is still left. Feels like I wasted the 450, but I might still be able to use the brush if I clean it well enough.

over 1 year ago