CLAIM TO FAME: A bold, black mascara for defined, flirtatious lashes
FAST FACTS: Long-lasting formula delivers volume and length while adding extra curl; features a soft, spiked brush that separates and emphasizes each lash for a dramatic curve; makes the eyes pop
PERFECT FOR: Doll eyes with lash definition
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March 3, 2016
”Such a gorgeous mascara. The price is a steal. The packaging is beautiful and sturdy, and the rumors about this being a dupe for They’re real is absolutely true. It’s deeply black and holds a curl well. The only con is it can be flaky and hard to remove, but so can They’re Real.”
–Abigail Thomason (from amazon.com)
THE PERFECT DUPE I WAS LOOKING FOR!!!
September 16, 2015
”I gotta admit, this W7 mascara has absolutely blown me away! I’ve tried a few eyeshadows from this brand and was not thrilled, so when I ordered this Benefit They’re Real knock-off I was definitely not expecting much at all. I took the gamble, though, because I was sick of spending $24 on the real thing and was desperately looking for a dupe. And with this W7 mascara I finally found that dupe! Obviously the tube and the brush look identical to the expensive version, but the mascara itself is extremely impressive as well. It lengthens my lashes just as much as the Benefit does, but I do have to apply an extra layer or two of the W7 to get them as black and thick (which really isn’t a problem at all, in my opinion - I like to layer no matter what!). Personally, I think this is better than most big name drugstore mascaras and very comparable to lots of high-end brands. Lasts all day and night for me, doesn’t flake, and it comes off easily with waterproof eye makeup remover. But my goodness, the low price!!! I am in heaven right now after finding this mascara, and I definitely recommend it to all!”
–gbv4me (from amazon.com)
WHAT YOU GET: (1) Absolute Lashes
NET WEIGHT: 13ml
W7 was founded by two entrepreneurial young men from West London in 2002. Their aim? To give every woman access to an extensive range of high quality cosmetics at an affordable price. Today, W7 boasts a collection of over 500 products—including nail polish, foundations, lipsticks, glosses, eyeshadow palettes, and more. Discover W7’s wide array of cosmetics here on BeautyMNL!
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