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CLAIM TO FAME: A highly pigmented liquid lipstick that feels neither dry nor cakey
FAST FACTS: Creamy-soft texture with long lasting color payoff; matte yet moisturizing on the lips; high color intensity and pigmentation; comes in five shades
PERFECT FOR: Matte lips that won’t crack
REVIEWS:
Amazing, best lipsticks I’ve bought
July 20, 2015
”These are the best lipsticks I’ve ever brought, even better than some designer labels. They are all matte and they are very creamy. They smell lovely, no cheap smell. They are really nice and I will for sure buy them again!!”
– Chelsie (from amazon.com)
Amazing
Dec 6, 2015
”Having bought liquid lipsticks from expensive brands like Anastasia Beverly Hills & Limecrime I am so impressed with these liquid lipsticks which are just as good if not better in some ways at the fraction of the price. They are far more moisturising than other brands, they are opaque & the colours are lovely , they stay on well too. I’m not sure how long they will last as they are quite small but for the price I’m not going to complain. I really hope they create more colours, perhaps more nudes or light links, I would definitely buy them.”
– Anna Altavilla (from amazon.com)
SPECIFICATIONS
WHAT YOU GET: (1) tube Mega Matte Lips
NET WEIGHT: 6.5ml
Swipe on lips for long lasting color.
W7 was founded by two entrepreneurial young men from West London in 2002. Their aim? To give every woman access to an extensive range of high quality cosmetics at an affordable price. Today, W7 boasts a collection of over 500 products—including nail polish, foundations, lipsticks, glosses, eyeshadow palettes, and more. Discover W7’s wide array of cosmetics here on BeautyMNL!
| 5 stars | 8 | |
| 4 stars | 3 | |
| 3 stars | 0 | |
| 2 stars | 1 | |
| 1 star | 0 |
I love the pigment on this because it is a one-swipe full color lippie but it does not fully dry as matte like normal liquid lipstick. It does transfer but only slightly. It lasts longer than bullets but shorter than matte liquid lips. It is non-drying though since it has a mousse like texture.
4 months agoBought shade in Sinful. Texture is smooth and velvety. Tastes like milkshake. I love it. A little goes a long way. Buildable color, one coat light, 2 coats darker but perfect shade of rosy pink that om looking for. It's not drying for me. It is not long wearing and it does transfer. But i love it just the same
about 1 year agoUntil my friend asked me about W7 Cosmetics, I was clueless. I never heard of the brand or where to get it here in Manila. Then I saw an article about their liquid lipsticks and I knew I had to have at least one of them. 😁The Mega Matte Lips of W7 are the ones that caught my eye #beautymnl . I got the shade Sinful because I was attracted to the name. I know, not exactly a good basis for choosing a shade but I got curious. 😁 Okay, Sinful is a cool-toned bright baby pink. It's pretty enough to complement my skin but I think it would probably look even better on people with fair skin. Light pinks are colors more suited for the fairer kind. 😁 But I can still see myself wearing this color every now and then. Especially if I want to feel all girly and charming. The product has a creamy, moussy texture. It's actually every bit the same as the NYX soft matte lip creams. They have the same texture and scent. Even the longevity. It applies opaque and dries to a matte finish. The application is fairly easy. But it's not as pigmented as I thought. One swipe is not enough to achieve full coverage. I thought I can do it with just one but I ended up with faded patches at my lip corners. So I really need to build it up. I don't know if I just got a bad batch or what but this lippie did not perform well at all. Aside from the fact that it's not that pigmented, it takes some time to dry. And while drying, it transfers like crazy. What's most disappointing is that it starts to crumble and cake after just two hours. I was surprised to see areas of my lips cracking and crumbling and I haven't even eaten or drank anything. And as expected, some of the product transferred to my utensils and glass even when it dried. The rest disappeared after I ate lunch. So...the color is probably the only saving grace of this product. Even though it's like the soft mattes if NYX, at least the soft mattes managed to last half a day. Definitely not getting this one again. I'd stick to the NYX lippies if I wanted one with a creamy texture.
over 1 year agoI used to think that this is like the NYX one but for me, these are even better! I bought the shade two bob and it look great on me. I used it for awhile and I noticed that it dries a bit matte and semi transfer proof after awhile. Unlike the nyx one that does not become semi transfer proof. I like this one better!
over 1 year agoI love nude matte lipsticks so I gotta try this one. I ordered the two bob. It has a thick consistency which gives a full coverage and my lips. Surprisingly, it does not dry my lips. Unfortunately, It won't last all day, you will need to reply after maybe 4 hours. It's inexpensive compared to other brands which make me like it even more :)
almost 2 years agoThis is my first time to try creamy matte type of lippie. It smells so good just like chocolate! 😋 I tend to apply it after my ordinary highly tinted lipstick to create a different look. I tried just applying this product but I am not really into it as it made me look so pale. I am not sure of it is really just like that..but after I mix it with my other lippie..it looked so good! My lips looked so kissable. :)
almost 2 years ago
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