I have very thin hair but good thing it's wavy and a bit coarse which gives the illusion of body despite my ongoing hair loss. And this Grafen Hinoki shampoo enhances the fullness because it doesn't weigh down my hair, and it even makes it fluffier without too much frizz :) I just apply a natural hair serum after to control the frizz (the serum also helps create nice curls once my hair dries fully). Noticed the lesser hair loss also which means it's gentle for my scalp. This is pricey but for me I got my money's worth :) I'm about to buy my 2nd bottle. Smells good too! Not overpowering.