“If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation.” — Katie Holmes, Alterna’s co-owner and spokesperson.
This miracle leave-in product perfects hair in 10 different and unbelievable ways: moisture, shine, smoothness, softness, UV protection, manageability, strength, anti-breakage, heat protection and light hold.
Winner: Allure Best of Beauty 2013 (Natural Wonders)
NET WEIGHT: 74ml
The secret is out! Alterna has long been haircare’s best-kept secret, but that is all about to change. With Hollywood superstar and style icon Katie Holmes as brand new co-owner and spokesperson, Alterna is changing the game in haircare. Ever since 1997, Alterna has pioneered luxury haircare. Their firm belief is that you shouldn’t have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That’s why Alterna’s products are: Pure. Proven. Professional.
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