“If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation.” — Katie Holmes, Alterna’s co-owner and spokesperson.
This miracle leave-in product perfects hair in 10 different and unbelievable ways: moisture, shine, smoothness, softness, UV protection, manageability, strength, anti-breakage, heat protection and light hold.
Winner: Allure Best of Beauty 2013 (Natural Wonders)
NET WEIGHT: 74ml
The secret is out! Alterna has long been haircare’s best-kept secret, but that is all about to change. With Hollywood superstar and style icon Katie Holmes as brand new co-owner and spokesperson, Alterna is changing the game in haircare. Ever since 1997, Alterna has pioneered luxury haircare. Their firm belief is that you shouldn’t have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That’s why Alterna’s products are: Pure. Proven. Professional.
Holy Grail of hair creams. it did a very good job with my hair. my hair was rebonded so my hair stylist required me to use conditioner more often than shampoo. This one did shampoo and conditioner's job at the same time. Worth the price. It really is an investment.over 2 years ago
A cream the promises the hair with the following benefits: moisture, shine, smoothness, softness, UV protection, manageability, strength, anti-breakage, heat protection and light hold. I initially think that regardless of its benefit, the price is still too much. But since I have been constantly seeking products to help improve my hair, I still tried it and was really happy with the results.almost 3 years ago
It gives my hair manageability and strength. Love it!almost 3 years ago