“If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation.” So goes the exact words of Hollywood style icon Katie Holmes, Alterna’s co-owner and spokesperson. And seriously, with a product like Caviar® Anti-Aging Overnight Rescue, there is little wonder why. It instantly penetrates deeply into hair, delivering vital nutrients for transformational results while you sleep. After just one use, awaken to silky, shiny hair that looks and feels remarkably stronger, healthier and visibly rejuvenated. Bottom line: it repairs while you sleep! Talk about effortless beauty.