“If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation.” So goes the exact words of Hollywood style icon Katie Holmes, Alterna’s co-owner and spokesperson. And seriously, with a product like Caviar® Anti-Aging Overnight Rescue, there is little wonder why. It instantly penetrates deeply into hair, delivering vital nutrients for transformational results while you sleep. After just one use, awaken to silky, shiny hair that looks and feels remarkably stronger, healthier and visibly rejuvenated. Bottom line: it repairs while you sleep! Talk about effortless beauty.
The secret is out! Alterna has long been haircare’s best-kept secret, but that is all about to change. With Hollywood superstar and style icon Katie Holmes as brand new co-owner and spokesperson, Alterna is changing the game in haircare. Ever since 1997, Alterna has pioneered luxury haircare. Their firm belief is that you shouldn’t have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That’s why Alterna’s products are: Pure. Proven. Professional.
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