I've always loved Pure Bliss's perfumes...but I guess they'll have to improve on their formulation for this shampoo. First, it does not "condition" your hair as advertised. I wasn't expecting much either, I thought the effect would be like using the usual shampoo that contains SLS (like most mainstream brands) without conditioner--not too smooth, but still manageable. But this shampoo made my hair so rough and tangled on its own. I used it a second time, now with conditioner from another brand, and the results were tolerable. My hair wasn't perfect, but it didn't feel like bristles from a broom. So it's tolerable when paired with a conditioner, and it smells really nice, like Pure Bliss's sweet pea. The scent also lasts long on my hair. I wouldn't buy this again though. I'd rather go back to my old shampoo and just spritz their sweet pea perfume on my hair if I want the scent.