“If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation.” - Katie Holmes, Alterna’s co-owner and spokesperson
With a product like Caviar Moisture Shampoo, there is little wonder why Miss Katie says so. This luxurious, sulfate-free cleanser replenishes silky moisture to dry, brittle hair and protects locks from color fade and future damage. Need proof? In a clinical study, 100% of women saw a notable improvement in shine, texture, softness & manageability after just one use.
NET WEIGHT: 250 ml
The secret is out! Alterna has long been haircare’s best-kept secret, but that is all about to change. With Hollywood superstar and style icon Katie Holmes as brand new co-owner and spokesperson, Alterna is changing the game in haircare. Ever since 1997, Alterna has pioneered luxury haircare. Their firm belief is that you shouldn’t have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That’s why Alterna’s products are: Pure. Proven. Professional.
See all products