“If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation.” So goes the exact words of Hollywood style icon Katie Holmes, Alterna’s co-owner and spokesperson. And seriously, with a product like Caviar Repair Instant Recovery Conditioner, there is little wonder why. This restorative, sulfate-free conditioner transforms and nourishes severely damaged hair. Need proof? In a clinical study, 90% of women reported their hair was repaired after just one use, with improvements in strength, frizz-control, softness and shine. Plus, it’s clinically proven to reduce breakage by as much as 50%.
The secret is out! Alterna has long been haircare’s best-kept secret, but that is all about to change. With Hollywood superstar and style icon Katie Holmes as brand new co-owner and spokesperson, Alterna is changing the game in haircare. Ever since 1997, Alterna has pioneered luxury haircare. Their firm belief is that you shouldn’t have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That’s why Alterna’s products are: Pure. Proven. Professional.
| 5 stars | 1 | |
| 4 stars | 0 | |
| 3 stars | 0 | |
| 2 stars | 0 | |
| 1 star | 0 |
I liek how this Caviar Repair Instant Recovery Conditioner from Alterna really transformed my hair to something more beautiful and more rave worthy. I like the texture and the formula of this conditioner because it is really moisturizing to the hair in my opinion. It smells nice too which is a bonus!
over 4 years ago1,800+ snacks to choose from
Keep yourself strong and healthy
Skincare, body care, and self care
Sanitizers, cleaning tools, and safety supplies
Our best beauty essentials
4 Types of Moisturizers You Should Be Rotating in Your Routine
Different times call for different measures.
We Interviewed a Sex Therapist—Here's What She Said About the VCF
it's hormone- and prescription-free.
1,800+ snacks to choose from
Keep yourself strong and healthy
Skincare, body care, and self care
Sanitizers, cleaning tools, and safety supplies
Our best beauty essentials
