“If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation.” So goes the exact words of Hollywood style icon Katie Holmes, Alterna’s co-owner and spokesperson. And seriously, with a product like Caviar Repair Instant Recovery Conditioner, there is little wonder why. This restorative, sulfate-free conditioner transforms and nourishes severely damaged hair. Need proof? In a clinical study, 90% of women reported their hair was repaired after just one use, with improvements in strength, frizz-control, softness and shine. Plus, it’s clinically proven to reduce breakage by as much as 50%.
The secret is out! Alterna has long been haircare’s best-kept secret, but that is all about to change. With Hollywood superstar and style icon Katie Holmes as brand new co-owner and spokesperson, Alterna is changing the game in haircare. Ever since 1997, Alterna has pioneered luxury haircare. Their firm belief is that you shouldn’t have to choose between clinically-proven, salon-tested results & natural, good-for-you ingredients. That’s why Alterna’s products are: Pure. Proven. Professional.
View all from this brand