Luvloob is the best lube I've ever tried. So when I saw they had new flavors, I really wanted to try them. First off, I'm really a fan of their oil-based lube - the texture is just so nice. I did try their water based (sachet) a couple of times (compatible with contraceptives / rubber etc) and I compared it with this tube and I feel like this is an improved formula. The previous formula was good but I think the performance of this is better. I also like the berry flavor, which is a nice touch. It smells yummy and just adds a touch of fun for me. Also, I really love that the brand's products are all plant based, non-toxic, and all super natural. In my opinion, this brand is a must try for everyone!