If you want touchable softness, this is one product that lives up to its name. Redken’s award-winning All Soft™ Shampoo instantly detangles and replenishes moisture for intense softness, movement and shine. With its exclusive, patented Interlock Protein Network™ and Keratin Enrich Complex and omega-6 enriched Argan oil, this bestseller nurtures and nourishes hair for intense softness. Hair becomes silky soft with increased manageability, suppleness and lasting shine. Dry, brittle hair becomes a thing of the past.
Winner: Allure Best of Beauty 2012 (Hair)
Apply to wet hair, massage into a lather, rinse. In case of contact with eyes, rinse them immediately. Safe for color-treated hair.
From the catwalk to the sidewalk – Redken is the leading authority on hair trends, innovative products, and style advice. Founded in 1960, Redken revolutionized the professional salon industry by introducing the concept of protein reconditioning. With Redken’s high-performance yet gentle products, salons were suddenly able to dramatically improve hair structure rather than solely camouflage damage. Redken soon began to develop patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken’s two latest patents for protein technology are the basis for its haircare and styling lines. Today, it continues to forge ahead in the millennium with its awareness of fashion, street trends and modern hair needs that have made it an arbiter of style.
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