Hey, beautiful! Heads up:

In observance of the Ninoy Aquino Day, our Customer Service Team will be offline on Aug 21. We will respond to inquiries when office hours resume on Aug 22, 10AM.
Subtle Shine Lipstick by VMV Hypoallergenics

Subtle Shine Lipstick in Girl Next Door (Dye-Free)

See all reviews
Wanna get notified when this product is back in stock?

CLAIM TO FAME: Layerable lipstick with a satin finish and built-in skincare

FAST FACTS: Delivers beautiful, buildable color; nourishes lips with green tea antioxidants and virgin coconut oil; protects with titanium dioxide and iron oxide pigments; hardworking formula helps prevent darkening of the lips and occurrence of acne and rashes around the mouth

PERFECT FOR: Classic, everyday lip color

WHAT YOU GET: (1) tube Subtle Shine Lipstick in Girl Next Door (Dye-Free)
INGREDIENTS: Phenyl Trimethicone, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Microcrystalline Wax, Paraffin, Ozokerite, Aqua/Water/Eau, Butylene Glycol, Camellia Sinensis Leaf Extract, Glyceryl Laurate, Glyceryl Caprate, Glyceryl Dibehenate, Tribehenin, Glyceryl Behenate.

Apply on lips as often as necessary.

What do we love about homegrown label VMV? They’re the only beauty brand with a rating system that grades a product’s safety based on the number of allergens it does NOT contain. In fact, VMV’s skincare and makeup are free of most (if not ALL) 76 allergens as listed by the North American Contact Dermatitis Group + European Surveillance System on Contact Allergies. From its sunscreens to its concealers, VMV’s range is free of fragrance, dye, phthalate, paraben, preservatives, coca-surfactant, SLES, and SLS. All products are formulated to be non-comedogenic, non-drying, pH-adjusted, and suitable for all skin types. What’s NOT to love?

Write a review Share your experience with this product
Top Reviewer

A great find

This lipstick is very pigmented. And the pacaging is just so simple but very classy! The only think im not a fan of is its smell, its smell like the typical crayon smell which im not a fan of. But over all this lipstick is a good find. The price is a little bit pricey but the pigmentation is good!

about 1 year ago
Top Reviewer

Sheer & beautiful

I received this product from a subscription box and I just enjoy it so much. It is nicely pigmented and it has a kind of matte finish but not drying on the lips. I love that it's dye free and all the ingredients are safe. I love that it's not too pigmented, a little sheer but just enough to color the lips. :)

over 1 year ago
Top Reviewer


Bought one of this during the Christmas Season out of curiosity. I mean, VMV is VMV apteral. However, I think this one disappoints. This is too sheer for me. Not highly pigmented and you’ll need a few layers before the color comes out. One good thing though is that it does not dry my already dry lips.

over 1 year ago
Top Reviewer

A great alternative for tinted lip balm

I love VMV lipsticks, but I prefer the matte ones than the subtle shine. This one is more of a tinted lip balm than a lipcolor since the color doesn't stay that long on the lips. Still, it's great for casual days and if you just want natural looking lips using lipcolor that's gentle and you will not worry since lipcolor is easily ingested inside the body. The shine is noticeable so that is great if you prefer that.

almost 2 years ago
Top Reviewer

Love this for a classic red

I love this lipstick. It's a true red that doesn't wash me out. The texture is creamy without transferring too much and without drying out my lips. Great for everyday use! Wish there were more colors though.

almost 2 years ago
Top Reviewer

Not highly pigmented

Got this for free while hoarding VMV products last Christmas. The shades look pretty on the website but they were sadly not highly pigmented. It might work as a lip tint though. The shine and gloss is visible so it may also be used as a topcoat. Their other lipcolors are better (lip gloss and the matte lip stick).

almost 2 years ago