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Purely Matte Lipstick



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CLAIM TO FAME: Long-lasting lip color with a soft matte finish

FAST FACTS: Formula stains lips with creamy matte color to last all day; moisturizes lips with vitamin E and aloe vera; swipes on effortlessly for buildable layers; scented with a light vanilla fragrance

PERFECT FOR: All day shine-free lip color

Great color.
January 26, 2015
Color Name: 234 Brick
”This lipstick is a great color. It’s kind of like a rusty red. I have gotten compliments while wearing it also. It goes well with a lot of different makeup looks. You will like it.”
–Tiffany Nicole Martinez (from Amazon.com)

February 16, 2015
Color Name: 311 Maroon
”Although it is kind of thin and I was hoping for an already dark lipstick rather than having to layer it, it is very good quality and it smells sooo good.”
–Chloe Marks (from Amazon.com)

WHAT YOU GET: (1) tube Purely Matte Lipstick
NET WEIGHT: 0.11 oz / 3.2g
INGREDIENTS: Mineral Oil, Ethylhexyl Palmitate, Squalane, Beeswax, Ceresin, Isopropyl Myristate, Propylparaben, Fragrance , Aloe Barbadensis, Tocopheryl Acetate, Iron Oxides (CI 77491, CI 77492, CI 77499), CI 15850:1, D&C Red #6, D&C Red 27 Aluminum Lake

L.A. Colors

Experience the fun, fabulous palette of L.A. Colors! This ultra-cool beauty brand is a trendsetting staple in the US, offering women everywhere a slew of chic cosmetics at affordable prices. The city-inspired label boasts a wide range of eye, lip, face, and nail colors, so you’re sure to discover a shade (or two) to suit your vibrant personality.

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60 reviews

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Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 21

From everyday casual to glam night look~

I bought two of these as a gift to my friend who loves red matte lippies. I got her the shades Red Tango and Berry Ice. Since I wasn't able to see the swatches, I just based the colors off of the one displayed. Red Tango was more of like dark red coral (like reddish orange) and Berry Ice was more of a cool toned dark berry color. To my (and her) delight, the colors beautifully complemented her morena skin tone! She also told me she loved the formula because it was matte but suprisingly not too drying, perfect for everyday use! She's the kind of person who buys lippies for the color, formulation, and value for money not the branding or whatsoever so this was perfect for her. For less than 120 pesos, you get a lippie that can complement your everyday and evening looks for months! Definitely repurchasing when I need to gift her another one or I'll need one myself!

8 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 18

Will not be repurchasing :(

I was expecting a lot for this product because of all the good reviews but sadly, it did not live up to my expectations. It's not out right terrible but I feel like there are much better lipsticks out there that are just as cheap. It's supposedly a matte lipstick but it did not feel like that at all because it came off shiny on my lips and skin. I was also disappointed because the color that I bought this lipstick (brick red) in came off very differently, it looked like I had ketchup on my lips.

9 months ago
Certified Buyer
  • Skin Type Normal
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 29

Perfect MLBB Lippie

I got the Caramel cream and it really suits my fair skin. I was a bit hesitant to get this shade as it looks lighter and won't match my pale skin. I was amazed when I first applied it because my lips looks naturally beautiful. My friends love it and as it looks like my normal lips but definitely better. This is perfect for a no make up make up look but will surely make your face blooming.

11 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 20

Berry berry nice!

Some reviews describe Berry Ice as having more of a red brick shade than berry; but behold, when I applied it on my lips, it's just the right shade of berry! Maybe because it's the skin tone but overall I am satisfied with the product. The shade is somewhere between plum and red. It's not matte at all which just suits my preference for creamy/sheer lipsticks. The packaging could use some improvement (when I twist the tube it doesn't glide smoothly as much and so leaves a few scratches on the lippie; perhaps because the tube is made completely out of plastic). It is heavily pigmented and can last enough for the day (just do the extra mile in your daily routine of 1st coat, blot + tissue + powder, 2nd coat, blot + tissue + powder). I recommend retouching after lunch, of course. For a price of 119 it's sulit! Small in volume but it's gonna be worth it if you'll use it regularly. ALSO when I'd remove it my lips would feel smooth, exfoliated, and moisturized. Doesn't get them all dried up! I'd definitely try other shades soon.

11 months ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza

Berry Ice, loving it...

I was in the mood to try different lipsticks, I have used LA Colors and I tried buying it again. When I saw this, I got really curious why it's being sold at a very low price, read the reviews and all are praises with this lipstick so I got one for myself in the shade Berry Ice. Its a very deep vampy red which is great for an evening look. The lipstick is easy to use, very nice shade, buildable and long lasting. Plus bonus is that you can get it in a very low price. Nice!

11 months ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Morena
  • Age 22

Affordable lippie!

It says matte but when i tried it on my lips, it feels glossy and even waxy after a long time of wearing it but it's very easy to apply. But since this is an affordable lipstick and I bought it because it's affordable, I won't complain anymore. But I won't purchase this again.

12 months ago

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