2017 Badge Blooming Mascara by Lioele

Blooming Volume & Curling Mascara

See all reviews
Wanna get notified when this product is back in stock?

CLAIM TO FAME: Volumizing and curling mascara with Lioele’s patented smudge-free formula

FAST FACTS: Curls, volumizes, and darkens even the most stubborn, straight, and short strands; peanut-shaped brush delivers curl and volume simultaneously; rich pigments color each lash to brighten the eyes; long-wearing formula promises no “raccoon effect”

PERFECT FOR: Intensely dark and full lashes

First mascara that doesn’t turn me into a raccoon!
October 7, 2014
”Blown. Away. I have never, ever worn a mascara that didn’t end up under my eyes within an hour or two before now, no matter how much translucent powder and whatnot I use. I have greasy eyelids and a squinty smile. I smile a lot. It’s a deadly combo for mascara wearing.

This gives a lovely, not-too-much lash with very little effort. I get length, though not so much volume, and it doesn’t clump much. A once-over with a lash comb solves any small problems. Before this, I thought I was anatomically incapable of wearing mascara. This proves otherwise.
–Amazon Customer (from Amazon.com)

WHAT YOU GET: (1) Blooming Volume & Curling Mascara
EXPIRY: 30 months from date of manufacture indicated on the packaging

Hold the wand horizontally and brush lashes using a zigzag motion. Carefully cover every lash with formula from top to bottom. Afterwards, hold the wand vertically and brush the wand from roots to tip to create long, curled, and clump-free lashes. Increase the thickness of the lashes by applying mascara multiple times. Use the tip of the wand to reach shorter lashes.

Lioele Cosmetics is fast becoming one of the hottest and most sought-after beauty brands in Korea. Investing heavily on research and development, Lioele produces top-notch quality skincare and makeup using beauty-boosting ingredients that provide every girl with a flawless pretty look. They’ve won multiple awards including Best Cosmetic Brand by CMN (Cosmetic Mania News) and are known for their bestselling BB Cream, which was ranked number one among online cosmetic shopping sites by Rankey.com. Discover Lioele at BeautyMNL.

Write a review Share your experience with this product
Certified Buyer

Great waterproof mascara for everyday use

I bought this item when I was looking for an alternative to the then sold-out Fairy Drops Waterproof Mascara. I tried this and ended up liking it better than the Fairy Drops mascara because its wand is so much easier to use and doesn't clump. The formula is long-wearing and lives up to its no "racoon eyes" promise, even with my oily lids! I'm currently on my second tube, and would definitely recommend it to anyone who is looking for a waterproof mascara that's effective, but not too dramatic for everyday use.

over 2 years ago
Certified Buyer

So convenient to apply

I love this!! I love the wand! It's so quick and easy to apply. It makes my lashes longer and thicker. It doesn't feel heavy. And my lashes don't come off when I try to remove it. I've tried other brands of mascara but this is the most convenient to apply.

about 2 years ago
Top Reviewer

Love the wand!

The reason why I decided to get mine is because of the wand. I love that kind because it will really separate your eyelashes. It curls and holds it for a long time, it volumizes indeed. My eyelashes always look natural whenever I use this. I recommend this to people with short and straight lashes!

about 2 years ago
Certified Buyer


This mascara did wonders for me. It’s the first mascara that did not give me a black-eye look, uhm, I think it’s the only mascara that I’ve tried that did not give me that look. You see, even the waterproof mascaras from Maybelline like the Collosal Volume express and the Great lash mascara give me that racoon eyes after just only 1 hour since applying my make up, but this mascara from Liole does not do that even at the end of the day. Even if this is a bit expensive and does not give me that much lash volume. I have been using it since discovering it in 2016 and I will continue to use it until I find a replacement, if I find one!

about 1 month ago
Top Reviewer


The name of this mascara is so spot on. It really makes my lashes looking very full and long with just a few brush strokes. I like that the formula of this mascara is not clumpy in any way. It holds my curl decently too. I also like that this is really smudge free too. The wand is very nice too.

about 2 years ago
Top Reviewer


I am always excited to try Lioele products because they never let me down. This mascara, in particular, is super amazing! It is affordable and even cheaper than some Western drugstore brands. This one's a bestseller and I can definitely see why. It added a lot of definition to my short lashes! I'm a believer!

over 2 years ago