Blooming Mascara by Lioele

Blooming Volume & Curling Mascara

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CLAIM TO FAME: Volumizing and curling mascara with Lioele’s patented smudge-free formula

FAST FACTS: Curls, volumizes, and darkens even the most stubborn, straight, and short strands; peanut-shaped brush delivers curl and volume simultaneously; rich pigments color each lash to brighten the eyes; long-wearing formula promises no “raccoon effect”

PERFECT FOR: Intensely dark and full lashes

First mascara that doesn’t turn me into a raccoon!
October 7, 2014
”Blown. Away. I have never, ever worn a mascara that didn’t end up under my eyes within an hour or two before now, no matter how much translucent powder and whatnot I use. I have greasy eyelids and a squinty smile. I smile a lot. It’s a deadly combo for mascara wearing.

This gives a lovely, not-too-much lash with very little effort. I get length, though not so much volume, and it doesn’t clump much. A once-over with a lash comb solves any small problems. Before this, I thought I was anatomically incapable of wearing mascara. This proves otherwise.
–Amazon Customer (from

WHAT YOU GET: (1) Blooming Volume & Curling Mascara
EXPIRY: 30 months from date of manufacture indicated on the packaging

Hold the wand horizontally and brush lashes using a zigzag motion. Carefully cover every lash with formula from top to bottom. Afterwards, hold the wand vertically and brush the wand from roots to tip to create long, curled, and clump-free lashes. Increase the thickness of the lashes by applying mascara multiple times. Use the tip of the wand to reach shorter lashes.

Lioele Cosmetics is fast becoming one of the hottest and most sought-after beauty brands in Korea. Investing heavily on research and development, Lioele produces top-notch quality skincare and makeup using beauty-boosting ingredients that provide every girl with a flawless pretty look. They’ve won multiple awards including Best Cosmetic Brand by CMN (Cosmetic Mania News) and are known for their bestselling BB Cream, which was ranked number one among online cosmetic shopping sites by Discover Lioele at BeautyMNL.

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Certified Buyer

Great waterproof mascara for everyday use

I bought this item when I was looking for an alternative to the then sold-out Fairy Drops Waterproof Mascara. I tried this and ended up liking it better than the Fairy Drops mascara because its wand is so much easier to use and doesn't clump. The formula is long-wearing and lives up to its no "racoon eyes" promise, even with my oily lids! I'm currently on my second tube, and would definitely recommend it to anyone who is looking for a waterproof mascara that's effective, but not too dramatic for everyday use.

about 1 year ago
Certified Buyer

So convenient to apply

I love this!! I love the wand! It's so quick and easy to apply. It makes my lashes longer and thicker. It doesn't feel heavy. And my lashes don't come off when I try to remove it. I've tried other brands of mascara but this is the most convenient to apply.

8 months ago
Top Reviewer

Love the wand!

The reason why I decided to get mine is because of the wand. I love that kind because it will really separate your eyelashes. It curls and holds it for a long time, it volumizes indeed. My eyelashes always look natural whenever I use this. I recommend this to people with short and straight lashes!

8 months ago
Top Reviewer


The name of this mascara is so spot on. It really makes my lashes looking very full and long with just a few brush strokes. I like that the formula of this mascara is not clumpy in any way. It holds my curl decently too. I also like that this is really smudge free too. The wand is very nice too.

9 months ago
Top Reviewer


I am always excited to try Lioele products because they never let me down. This mascara, in particular, is super amazing! It is affordable and even cheaper than some Western drugstore brands. This one's a bestseller and I can definitely see why. It added a lot of definition to my short lashes! I'm a believer!

almost 1 year ago
Top Reviewer


This mascara from Lioele is a reliable product. It has the same price as other Western drugstore brands, but I think this one is better in terms of adding more volume and length to super short lashes. Another great thing is that the packaging is super adorable! I would definitely repurchase this.

about 1 year ago
Certified Buyer

Great for everyday use

What I really love about this product is that it makes my lashes look longer, and it doesn't make my lashes clump together unlike other mascaras. Although it doesn't make my lashes look thicker (which I was kind of expecting), it does the job pretty well. It's great for everyday use. It's not the mascara I'd use for night outs though.

about 1 month ago
Top Reviewer
Certified Buyer

Great, everyday use mascara

I like its volumizing effect on my short lashes with good color too. Didn't notice much lengthening, but maybe I should apply more next time. I try not to go overboard applying mascara as I'm not fond of using it too much and reserve it for special occasions. For others who rave about the brush, I found it a tad bulky for my stubby lashes but careful application did the trick. Loved it was smudge proof and budge proof, didn't have to worry about it on a hot, sticky day. Must add that for the price you get a lot of product too.

5 months ago
Certified Buyer

Doesn't Smudge!

This mascara by Liole has a nice brush so it's easy to apply. The formula doesn't smudge which is what my problem is with other mascaras. I can't see it delivering in terms of added volume or length though. But it's good for a natural lash look especially for girls who already have thick lashes.

9 months ago
Top Reviewer

Doesn't flake

I love this mascara, it doesn't flake even during very hot days when I perspire a lot. It's also easy to wash off at the end of the day.

about 1 year ago