CLAIM TO FAME: A waterline eye pencil that brightens up the eyes
FAST FACTS: Creamy, comfortable formula is waterproof and lasts up to eight hours; natural-looking soft pink shade opens up your eye appearance; easily glides onto waterline, and inner and outer corners for a wide-awake look
PERFECT FOR: Looking bright, refreshed and awake in an instant
WHAT YOU GET: (1) Roller Eye Bright Pencil
Glide eye pencil along waterline to open up eyes. Blend on inner and outer corners to instantly brighten entire eye area.
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
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