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Colour Elixir Pen Stick by Max Factor

Colour Elixir Giant Pen Stick

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CLAIM TO FAME: An easy-to-wield lip stick that offers saturated color in a swipe

FAST FACTS: Formulated with bold, poppy pigments; swiftly lines and fills in lips; sculpted tip allows for precise definition

PERFECT FOR: A statement-making pucker

WHAT YOU GET: (1) Colour Elixir Giant Pen Stick

Apply as you would a normal lipstick. For more precise definition, sharpen the end of the stick to a fine point.

In Hollywood’s Golden Age, the visionary makeup artist behind the signature looks of Ava Gardner, Jean Harlow, and Marlene Dietrich was a certain Mr. Max Factor. Credited as the man who coined the term “makeup,” Max Factor believed that glamour should be within the reach of all women, not just film stars. Today, women all over the world enjoy the fruits of his labor through his eponymous cosmetics empire. From mascara to foundation, eye shadow to lipstick, and everything in between, Max Factor’s creations allow every girl to be her own makeup artist and make a glamorous beauty statement, every single day.

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Top Reviewer


I love this jumbo stick! This reminds me of the revlon balms but I think this is better. This is a stick (and jumbo!) so this is very easy to use, you don't even have to think about it. You just apply it. The application is smooth, but I guess it depends if you have smooth or chapped lips. It's better to put balm before using these pens. The pigment is amazing by the way. This is almost matte and I love it because it stays on for a long time.

9 months ago
Top Reviewer


I love the jumbo pencil type lip products because I feel that products like this tends to make me a happy camper. I like how this is super handy that I could keep it inside my make up bag any time. It is super pigmented and precise. It is very easy to use and the color lasts all day too.

10 months ago
Top Reviewer

for intense plum

love the intense plum shade, it's edgy and it looks really nice. i also love the other colors. i like how it's very pigmented that i only need to apply the product once and it stays on my lips for a long time, i only had to re-apply one through out the day. it's also soft and light on my lips.

12 months ago
Top Reviewer

Love it!

Adds just the right amount of colour on the lips for a beautiful finish!

about 1 year ago
Top Reviewer


It's very pigmented, easy to use and not drying. It lasted long, too.

about 1 year ago

Simple color

I have this in Mysterious Hazel. It's not so pigmented so it would match any lip color/skin tone. It's quite natural, just a bit frosty which some people may not like. Good for a simple tint, but not for those who are really looking for strong pigment, I think. Just a little sticky. Lightweight. BUT at this price point I wouldn't recommend (got this on sale).

about 2 months ago
Top Reviewer

One of the most comfortable lip crayons

I have this in the shade Foxy Amber (which is actually a nice pink color good for everyday use) and I find this to be one of the most comfortable lip crayons that I have. It has a balmy texture yet it is pigmented enough to color in your lips completely. It also does not make my lips dry and stays put for quite some time. One thing that I do not like about this is it is not retractable, meaning I have to sharpen this from time to time to keep its tip in good shape.

11 months ago
Top Reviewer


Beautiful lips every time!

about 1 year ago


I was given the shade Vibrant Pink as a gift. It's sheer when I placed one swipe on my pigmented lips, but it's buildable. Now this could be preference since I'm really not much of a fan of bright pink lipsticks (especially if they're not opaque or blue-based) but I did not like how it wore on my lips at all. It also felt sticky. But I've tried to make it work several times by either using it as a topper for lipliner or as a blush. I just expect more for that price.

3 months ago
Top Reviewer

It's alright!

Slightly glossy finish, but feels super light on the lips, not at all like a grease layer like many other shiny lipsticks. It can look extremely natural but still classy. Formula is a bit sticky, it doesn't come with a sharpener and I had trouble cause it didn't fit a lot of my other sharpeners. Otherwise, it's alright

about 1 year ago