Silky Straight Conditioner by FRÉDÉRIC FEKKAI

Advanced Silky Straight Ironless Hibiscus Protein Conditioner

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It’’s time to toss out those flat-irons and frustrating straightening devices! This potion du jour from hair guru Frédéric Fekkai does exactly what it promises: silky straight hair without having to flat-iron it. No knots, no bumps. The Straightening Complex smoothes the cuticle down and helps lock humidity, softening hair and restoring manageability. Hair is instantly straight with absolutely no frizziness.


For over two decades, Frédéric Fekkai has impacted the international beauty landscape unlike any other. His homes and lifestyle are routinely chronicled in major beauty, fashion and lifestyle publications – his specific brand of effortless style elevates his reputation to that of an aesthete and tastemaker of the highest order. Instead of performing one “signature cut,” Fekkai became a master of customization. His philosophy? Focus on the individual. By 1989, Fekkai’s modern cuts set a new benchmark for hair care and his Frédéric Fekkai Beauty Center became an instant mecca for social swans and celebrities. In 1995, Fekkai decided to extend the luxury hair experience from his salon into clients’ homes with scientifically advanced products designed to rejuvenate different hair types, delighting women who craved high-performance products that addressed their individual concerns. Today, the Fekkai product line remains a category headliner: the ultimate in luxury hair care distributed in over 40 countries worldwide.