Subtle Shine Lipstick



CLAIM TO FAME: A rich, skin-caring lipstick with a silky-shine finish

FAST FACTS: Delivers beautiful, buildable color; nourishes with antioxidant green tea; moisturizes with virgin coconut oil; protects with titanium dioxide and iron oxide pigments; helps prevent lip darkening, flaking, acne, and rashes around the mouth; 74/76 validated hypoallergenic; 100% free of all types of fragrance, dyes, phthalates, parabens, and preservatives; non-comedogenic, non-drying, and non-darkening

PERFECT FOR: A naturally pretty pout

The color was way more…
September 11, 2017
”The color was way more pigmented than I had expected, but that’s not a complaint! Just need to get a more subtle color for work next time. Love it!”
–Kat (from vmvhypoallergenics.com)

WHAT YOU GET: (1) Subtle Shine Lipstick
INGREDIENTS: Phenyl Trimethicone, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Microcrystalline Wax, Paraffin, Ozokerite, Aqua/Water/Eau, Butylene Glycol, Camellia Sinensis Leaf Extract, Glyceryl Laurate, Glyceryl Caprate, Glyceryl Dibehenate, Tribehenin, Glyceryl Behenate

Apply on lips as often as necessary.

Notes: Before using any product, test a tiny amount of it on skin (we omit allergens, but you may be sensitive to an ingredient that isn’t an allergen). Introduce new products one at a time, with at least 3 days in between to make sure you are not allergic. Do not store in extreme temperatures or in direct sunlight. Do not reintroduce removed portions of product, water, or other substances into product. As with all things skin, consult your dermatologist.

VMV Hypoallergenics

What do we love about homegrown label VMV? They’re the only beauty brand with a rating system that grades a product’s safety based on the number of allergens it does NOT contain. In fact, VMV’s skincare and makeup are free of most (if not ALL) 76 allergens as listed by the North American Contact Dermatitis Group + European Surveillance System on Contact Allergies. From its sunscreens to its concealers, VMV’s range is free of fragrance, dye, phthalate, paraben, preservatives, coca-surfactant, SLES, and SLS. All products are formulated to be non-comedogenic, non-drying, pH-adjusted, and suitable for all skin types. What’s NOT to love?

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4 reviews

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Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 26

Beet Sugar is hard to beat

I have never tried any makeup from VMV Hypoallergenics, but I decided to buy this lipstick because it was on sale, and boy was I glad I did! I purchased it in Beet Sugar and loved the shade and the buildable color. I like that indeed, the shine is only subtle and it gave enough moisture to my perennially dry lips sans the lip balm. I cannot, however, attest to its staying power.

2 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 38

love it!

This really is a good purchase. I chose Giddy and loving it everytime I put it on. The color is subtle and it almost looks like the natural color of my lips. It really moisturizes my lips. I think I don't even need a lip balm before putting this lipstick on.

2 months ago
Top Reviewer
  • Skin Type Sensitive
  • Skin Tone Medium
  • Facial Features Morena
  • Age 41


I have been using Bittersweet, Beet It, and Rosette. I love it because, it is so moisturising, you don't need to apply lip balm most of time. Unlike the Velvet Matte variant, you really have to apply lip balm first. It comes in a classy origami type, glue free box and the tube's stainless steel look is easy to clean and is very durable. I've given lost of these as gifts because I know it won't irritate skin.

over 1 year ago
  • Skin Type on
  • Skin Tone on
  • Facial Features on
  • Age 36

Moistuizing without the oily texture

Been using the Beet Sugar shade for a week and I am really happy. Apart from its natural shade, my lips remained supple and moisturized throughout the day. With other lipsticks I get cracked or flaky lips at the end of the day. This lipstick gives your lips TLC without the feel of it being oliy. It is not color-lasting and you need to reapply after eating for example.

over 1 year ago
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