CLAIM TO FAME: A special formula that doubles the volume from root to tip
FAST FACTS: Features Max Factor’s biggest brush ever that doubles lash size appearance versus bare lashes; patented liquid lash formula coats strands from root to tip; won’t flake or smudge, ophthalmologist tested
PERFECT FOR: A falsies effect
LOVE THIS MASCARA!!
”Got this a little while ago, but tried out other new mascaras instead. But when i got to this one I was so shocked, this is the best mascara out there!! It lengthens and thickens the lashes without them looking clumpy!!! It is my Holy Grail mascara of all time! OMG Liiive for this stuff!!!!!”
–Theresa (from maxfactor.com/uk)
NET WEIGHT 13.1ml// WHAT YOU GET: (1) False Lash Effect Mascara
STEP 1: Use an eyelash curler before applying mascara to shape your lashes and open up your eye area.
STEP 2: Look down into a mirror and work the mascara wand from side-to-side, root to tip.
STEP 3: Look up and apply to your lower lashes. Use the ball tip of the wand to coat each lash for a defined look.
STEP 4: Wait until tacky before applying a second coat to your upper lashes.
In Hollywood’s Golden Age, the visionary makeup artist behind the signature looks of Ava Gardner, Jean Harlow, and Marlene Dietrich was a certain Mr. Max Factor. Credited as the man who coined the term “makeup,” Max Factor believed that glamour should be within the reach of all women, not just film stars. Today, women all over the world enjoy the fruits of his labor through his eponymous cosmetics empire. From mascara to foundation, eye shadow to lipstick, and everything in between, Max Factor’s creations allow every girl to be her own makeup artist and make a glamorous beauty statement, every single day.
I got this during a mall sale last year. In the past, I have tried CoverGirl's Full Lash Bloom and Lash Blast Fusion. I didn't know until recently the CG and Max Factor are sister brands, so I guess that explains why I have the same experience with their mascaras. MF's False Lash Effect volumizes and lengthens my lashes and lasts for hours. I don't experience smudging but I do see tiny black flakes after a few hours. All in all, this is a good product, if a little costly (so grab one while they're on sale).about 1 month ago