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L’Oreal Paris Excellence Fashion



CLAIM TO FAME: A DIY hair color kit for glossy, vibrant locks

FAST FACTS: Easy-to-use kit safely dyes hair in chic, stylish shades; includes L’Oreal Paris’ Colouring Crème & the Developer for unique tint and shine; protective pre-color serum seals and defends locks from damage; post-dye conditioning balm ensures your mane is smooth, soft, and shiny; leaves hair looking lustrous with a high shine finish

PERFECT FOR: Intense new color in just 30 minutes

WHAT YOU GET: (1) Excellence Fashion

STEP 1: PROTECT. Apply Protective serum on dry and unwashed hair.
STEP 2: MIX & COLOR. Pour the Coloring Crème to the Developer and shake well. Apply on hair and let it develop for 30 minutes.
STEP 3: CONDITION. Rinse hair completely and apply the Conditioning Balm. Leave on for 2 minutes and rinse.

L'Oreal Paris

L’Oréal Paris is a total beauty care company that offers the ultimate luxury products in cosmetics, skincare, hair care, and hair color. The brand’s commitment to technology, research, and innovation has produced timeless favorites like Revitalift, Youth Code, L’Oreal Paris Cosmetics, Colour Riche, True Match, and many more. The company’s celebrates the diversity of beauty with a broad range of muses—think: Jennifer Lopez, Eva Longoria, Blake Lively, Freida Pinto, Julianne Moore, and Lea Michele! Truly a global beauty brand.

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32 reviews

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4.6 out of 5
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Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 26

Salon at Home

I would say this is a fool proof DIY hair color kit. Unlike other kits that would require a mixing bowl and a brush, this one comes in a squeeze bottle that's so easy to use. What really sets this apart from other hair color kits is the result. You get instantly colored beautifully hair that's soft and does not look dry. This is my go-to product for hair color and haven't come to a salon for coloring services after I discovered this product. BONUS: it often goes on sale. :D

23 days ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 25

Love the color!

My hair is not that super dark and not light either. Parang typical Filipina hair color lang yung hair ko. I thought the color’s gonna be very bold sa hair ko but it didn’t :) Sakto lang if you want your hair looking natural parin but a few shades lighter. It’s more on the brown side so it’s not that much of a risk. It didn’t dry out mg hair. And the good thing is kung may matitira ka sa tube you can keep it for later touch ups kasi cream type sya unlike other brands :)

24 days ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 22

One and only trusted brand

Dyeing my hair at home was the best decision ever, I saved a lot of money! This set is cheap, has everything, and delivers beautiful results! Absolutely happy with my hair color now—auburn—and my hair didn’t dry out or get damaged, thanks to the pre- and post-serum/conditioner L’oreal provided. Never going to the salon ever again to get my hair dyed!

29 days ago
Top Reviewer
Certified Buyer
  • Skin Type Normal
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 23

Intense Violet Brown is pretty intense even for unbleached hair!

I like low-key haircolor, so I didn't bleach my hair when I applied this L’Oreal Paris Excellence Fashion in Intense Violet Brown. Even though my hair is literally the darkest shade of brown, its color managed to cling on my hair and you can see the color even in dim fluorescent lighting. I also really like that the scent of the chemical isn't as strong as I expected, so I really like this product!

3 months ago
Top Reviewer

Fave hair color brand

This is perfect for someone looking for good quality but on a budget like me. I really liked L'oreal hair dye because it does not caused dandruff like other brand that I've tried. Of course you will not get the same color results as shown in their box unless you bleach your hair.

3 months ago
Top Reviewer
Certified Buyer
  • Skin Tone Fair
  • Facial Features Chinita


I have bought ash brown color but it is not exactly the color I thought it would turn out to be. It gave me more of a reddish color rather than the brownish effect that I want. Also, I think it is better not to let it stay on your hair for more than 45 mins because it made my hair kinda dry. I think Revlon is still better than this, but it is still a good one for the price.

5 months ago
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