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Photo Focus Eyeshadow Primer: Only a Matter of Prime

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CLAIM TO FAME: The perfect primer that preps and brightens eyes as it seals in color all day

FAST FACTS: Features smooth, effortless application; dries to a clear finish; keeps eye makeup in place all day; promotes more vibrant color

PERFECT FOR: Extending eyeshadow wear

February 9, 2018
”Bought this primer as the one I was using was sold out. I was pleasantly surprised that I spent less and my eyeshadow stayed on all day. One night it was even still on after a shower! I will not be going back to my old primer!”
–Karen (from wetnwildbeauty.com)

WHAT YOU GET: (1) Photo Focus Eyeshadow Primer: Only a Matter of Prime
INGREDIENTS: Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, VP/Eicosene Copolymer, Boron Nitride, Aluminum Starch Octenylsuccinate, Propylene Carbonate, Sorbitan Sesquioleate, Synthetic Beeswax, Pentaerythrityl Tetraisostearate, Methicone, Phenoxyethanol, Acrylates Copolymer, Magnesium Carbonate, Dimethicone Crosspolymer, Bisabolol, Sorbic Acid, Octyldodecyl Stearoyl Stearate, Caprylic/Capric Triglyceride, Dimethicone/Vinyl Dimethicone Crosspolymer, Crithmum Maritimum Extract, Dimethiconol, Nelumbo Nucifera Stamen Extract, Bismuth Oxychloride/CI 77163, Iron Oxides/CI 77491, CI 77492, CI 77499, Titanium Dioxide/CI 77891

Apply Photo Focus Eyeshadow primer before your eyeshadow for color that stays in place ‘til the sun comes up!

Wet n' Wild

Wet n’ Wild is one of the most recognizable and popular drugstore brands out there—but it’s certainly more than just-your-average. The LA-based company was one of the first to offer makeup under a dollar, without sacrificing hot beauty trends. The brand has always centered on the spirit of experimenting with color, staying up to date with fashion, and having fun with your makeup. Today, Wet n’ Wild has reinvented itself with sexy new packaging and new formulations with skincare benefits. That’s right, girls—they go way beyond nail polish!

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3 reviews

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Certified Buyer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 40

Not happy...

I hate this product. I thought this was good. Unless i applied this incorrectly, this product leaves incorrect white cast color to my eye lids. YOu cannot over apply this product. Otherwise, you'll end having weird colored lids. Plus it dries up easily. So if you over applied, it is very hard to remove it and it also dries up easily in the skin. Definitely, this product is a waste of my money.

19 days ago
Top Reviewer
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 18

Does the job!

This is my favorite eye shadow primer, EVER. I have really oily lids so primer is crucial. Not only is this superior to comparable (& more expensive) drug store primer options, but I I actually think it out does some of the more expensive brand names as well. There is a very noticeable difference in the wear of my eyeshadow on days I do use this vs those I don’t. With this -no crease lines, no fade! You can set it with a powder or just apply eyeshadow straight over top of it. Either way it helps the color payoff :)

3 months ago
Certified Buyer
  • Skin Type Dry
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 32

My mom loves this!

My mom requested this gift last Christmas and she really loves it. She’s already in her late 50s, but still has really oily skin. This prevents her eyeshadow (pencil eyeliner too) at bay. She already asked me where I bought it, so I guess my mom would be buying this here soon. :)

4 months ago

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