I love how the shampoo is a clear gel and the bottle is pretty big, so it will last longer. I frequently joked that my dog's shampoo is pricier than mine because I use Dove shampoo.
Zoro, he's my dog, was never calm during bath time, and shampoo would get into his eyes and sting it. But with this, bath time is easy-peasy.
Another thing to note is, he did not smell too much the week I was unable to give him a bath. A full week. Usually, he'd start to smell after only a few days of not bathing with the previous shampoo I used. And his fur started getting shinier. He's a shih tzu mix, with black and white fur. The white parts would start to dull to a yellow tone if I do not bathe him after three days but this shampoo kept him as clean and fresh smelling the whole week.
Planning on trying some of the other variants and colognes they have to test it.
8 months ago