I have super sparse eyebrows so it's important for me to always have a small brow kit with me wherever! I love the packaging and the color palette. The colors just blend altogether so no space is wasted! It's super small and it comes with mirror and a perfect soft angled brush to work with. EX5 is my shade, I have black hair. I think EX4 is too bright/red for me. My problem with this product is that the shades are so limited -- I would have wanted a darker/greyer shade. It also applies really light (as most Japanese products) so I need to build up to get the right color because I have almost-non-existent eyebrows. Lastly, it's actually quite expensive for the amount of product you're getting and since I need to build it up, I'm using it twice as fast as the normal girl would! I hit the pan in 1.5 months. I always get mine at Landmark, but I keep an eye here at Beautymnl when it goes on sale.