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The Cullen DNA


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CLAIM TO FAME: A radiance-inducing mask that purifies and brightens skin

FAST FACTS: Formulated with a fusion of Moroccan ghassoul clay, mild Australian pink clay, and kaolin clay; draws out toxins, impurities, and pore-clogging excess sebum from skin; infused with antioxidant-rich pomegranate peel high in vitamins A, C, and E; helps combat oxidative stress and delay the signs of aging; imparts a natural luminosity to skin

PERFECT FOR: Troubled skin suffering from dullness and blotchiness; that signature Cullen™ glow

WHAT YOU GET: (1) The Cullen DNA
INGREDIENTS: Moroccan Ghassoul Clay, Australian Pink Clay, Kaolin, Pomegranate Peel, Papaya Extract, Rosehip Oil, Beetroot Extract, Hibiscus Tea, Vegetable Glycerin, Grapefruit Essential Oil, Sandalwood Essential Oil, Preservatives

Apply evenly to freshly cleansed skin using a spatula (recommended) or clean fingers. Give it about 10 minutes to let the mask dry completely. Gently remove with warm water and pat dry using a soft clean towel. Use 2 to 3 times a week if you have oily to combination skin, or 1 to 2 times weekly if you have dry or sensitive skin.

Content separation is natural. Please mix well before use.

Sage & Tera

Sage & Tera is a new-age artisan line of small-batch, handcrafted health + vanity products born of a love affair between botanicals and various earth elements. At the heart of their formulations are raw, organic, and wild-crafted ingredients that offer the most abundant nutrients and the highest amount of skin-improving constituents. With products acting as a catalyst for self-care rituals, the brand offers a multisensory experience that inspires you to nourish and cultivate radiant skin. With unique formulas emerging from both Ayurvedic principles and Western Herbalism, Sage & Tera brings powerful active botanicals to your skin.

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24 reviews

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4.5 out of 5
5 stars
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3 stars
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1 star
Certified Buyer
  • Skin Type Dry
  • Skin Tone Medium
  • Facial Features Morena
  • Age 28

Fave clay mask by far!

On my 2nd tub now and I AM LOVING IT! Its claim to fame — CULLEN DNA really does give you an instant glow up! There’s a noticeable glow (and I swear by this, I feel like I get brighter skin) after every use! I use this at least once a week, and thrice a week on days I feel extra diligent with my skin care rituals 😉 I also use S&T’s face mist before and after masking. Giving this 5 stars and so much love ⭐️⭐️⭐️⭐️⭐️

about 2 months ago
Top Reviewer
Certified Buyer
  • Skin Type Combination


True to it's claims! It really does brightens your skin at first use plus #babybuttsmooth face. I love the tightening effect and the smell, it smells like bubblegum but if you're not into scented face masks i think you won't like it but swear, the result/effect are just ✨✨✨I recommend this to those who have dull skin!!

3 months ago
Top Reviewer
Certified Buyer
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 35


I super love this mask! First of all, it did not cause any bad reaction to my sensitive skin. Second, the price is just right and this takes months to finish the whole jar (depending on the frequency of use). I use it once or twice a week. I love the glow that it gives! This is definitely one of my staple skincare products!

4 months ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 22

Really works!!

I love how this mask makes my skin feel and look afterward! I mean like, even though i feel the soreness of the mask while its drying on my skin, the effect after is worth it! I use this every time i have a major event the next day and this does wonders! I feel prettier the next day!

6 months ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 24

Buy it now!

This claims to radiate your skin and make you feel like the most beautiful (in regard to the Cullens in Twilight) human there is. It slightly does! My skin looks much better than it did before and I think it helped me get rid of my small and not-so-dark acne scars. Great alternative to the Aztec Healing Clay if you’re not up for the ACV smell haha. I also like that you only need to leave this on your face for 5-7 mins and wash it off after. It’s fast and it works!

7 months ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 25


I bought this together with the Icky Goo. I can say that this delivers its promise BUT the latter is more promising. I didn't feel any stinging at all. I just love the smell and the color. After using this mask,I suggest na one should use a moisturizer bc it has a tendency to dry the skin. You can still fell the tightness, tho. Overall, it's good to try.

7 months ago
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