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The Cullen DNA


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CLAIM TO FAME: A radiance-inducing mask that purifies and brightens skin

FAST FACTS: Formulated with a fusion of Moroccan ghassoul clay, mild Australian pink clay, and kaolin clay; draws out toxins, impurities, and pore-clogging excess sebum from skin; infused with antioxidant-rich pomegranate peel high in vitamins A, C, and E; helps combat oxidative stress and delay the signs of aging; imparts a natural luminosity to skin

PERFECT FOR: Troubled skin suffering from dullness and blotchiness; that signature Cullen™ glow

WHAT YOU GET: (1) The Cullen DNA
INGREDIENTS: Moroccan Ghassoul Clay, Australian Pink Clay, Kaolin, Pomegranate Peel, Papaya Extract, Rosehip Oil, Beetroot Extract, Hibiscus Tea, Vegetable Glycerin, Grapefruit Essential Oil, Sandalwood Essential Oil, Preservatives

Apply evenly to freshly cleansed skin using a spatula (recommended) or clean fingers. Give it about 10 minutes to let the mask dry completely. Gently remove with warm water and pat dry using a soft clean towel. Use 2 to 3 times a week if you have oily to combination skin, or 1 to 2 times weekly if you have dry or sensitive skin.

Content separation is natural. Please mix well before use.

Sage & Tera

Sage & Tera is a new-age artisan line of small-batch, handcrafted health + vanity products born of a love affair between botanicals and various earth elements. At the heart of their formulations are raw, organic, and wild-crafted ingredients that offer the most abundant nutrients and the highest amount of skin-improving constituents. With products acting as a catalyst for self-care rituals, the brand offers a multisensory experience that inspires you to nourish and cultivate radiant skin. With unique formulas emerging from both Ayurvedic principles and Western Herbalism, Sage & Tera brings powerful active botanicals to your skin.

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28 reviews

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Certified Buyer
  • Skin Type Dry
  • Facial Features Chinita
  • Age 26

Love local!

Well, I’m not really a fan of clay masks. Sheetmask over clay masks forever!!! But there was an exception and this was it! Based on their page this clay mask is good for all skin types / skin suffering from dullness and blotchiness, and in need of that Cullen glow. Aside from brightening properties, it somewhat dries active zits.. So I get an ample amount of clay mask after cleansing and I let it in for 10 minutes. I love how it dries that quick because it means my skin easily absorbs the goodness of the clay mask. My skin felt that glow right away and no breakouts were seen!

5 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza

New fave!

The scent is bubblegummy which I like. It also comes in a reusable glass jar. I leave it on for about 30 minutes just because.. No irritations, and love that it instantly brightens my face after rinsing. On my second jar now. Bought mine on another shopping site coz it's always sold out here. Please restock!

7 months ago
Top Reviewer
Certified Buyer
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Mestiza

Meh... too drying!

This product was just okay, I purchased it because of all the good reviews and I wanted to try a locally made mask with Kaolin Clay in it since I'm not a fan of Bentonite Clay because my skin type is sensitive-dry dehydrated. My concern is that this contains essential oils as a substitute for alcohol-based fragrance in the formula but it can also be sensitizing for those who have sensitive skin like mine. I've only used this product for a few times because it dried out so quickly and it became hard in the jar. Performance-wise, it does work to detox and purifies the skin but there was no brightening effect as it claims to be and it always made my face red and too tight every time I use this for just 10 mins. Not the best clay mask out there, luckily it wasn't so expensive but I don't think I'll repurchase this product again unless the brand improves the formula for this one.

7 months ago
Top Reviewer
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 24

Bubblegum fresh <3

I looooved how the mask smelled upon opening -- pink bubblegum goodness! The stinging sensation put me off a bit first as it stung more than my COSRX AHA liquid -- nevertheless I only put it on my face for five to seven minutes before washing it off. I immediately noticed a fresh glow on my skin after using this mask, and for only 295 a pop it will definitely last you a pretty long time. I'm sold!

7 months ago
Certified Buyer
  • Skin Type Dry
  • Skin Tone Medium
  • Facial Features Morena
  • Age 28

Fave clay mask by far!

On my 2nd tub now and I AM LOVING IT! Its claim to fame — CULLEN DNA really does give you an instant glow up! There’s a noticeable glow (and I swear by this, I feel like I get brighter skin) after every use! I use this at least once a week, and thrice a week on days I feel extra diligent with my skin care rituals 😉 I also use S&T’s face mist before and after masking. Giving this 5 stars and so much love ⭐️⭐️⭐️⭐️⭐️

9 months ago
Top Reviewer
Certified Buyer
  • Skin Type Combination


True to it's claims! It really does brightens your skin at first use plus #babybuttsmooth face. I love the tightening effect and the smell, it smells like bubblegum but if you're not into scented face masks i think you won't like it but swear, the result/effect are just ✨✨✨I recommend this to those who have dull skin!!

11 months ago
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