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Long and Curl Mascara Waterproof

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CLAIM TO FAME: An ultra long-lasting mascara that adds curl and length to lashes

FAST FACTS: Superb waterproof formula delivers up to 10 hours of wear; easily dissolves with makeup cleansing oil or makeup remover; contains polymer fibers that lengthen strands up to 120%; innovative brush combines long and short bristles for perfect curls from corner to corner; nourishes and conditions lashes with chamomile recutita flower extract and camellia japonica seed oil

PERFECT FOR: Doll-like lashes

AMAZING, must try!
February 19, 2017
”I knew I was taking a chance on buying this mascara with it being from outside the country and all but boy am I glad I did! This gives my lashes amazing length and definition. I have hooded eyes and get splashed in the face with water all day (dog grooming) and it’s so hard to find something that does not smear. I also usually don’t apply more than one coat but with this I can actually apply more than one without looking clumpy. After 10 hours, it does leave a little smudge on the lower lashes when I apply to the bottom but, damn, it’s impressive. This beats out all the over $20 ones I have tried and I will for sure keep buying!”
–Stef (from amazon.com)

Best Mascara Ever👍👍👍
February 12, 2017
”Finally!!!!!😍 I have ultra stick-straight eyelashes and this mascara along with the help of a Japonesque lash curler made me look as though I have fake lashes on!!!! I’m buying this for the rest of my life! I use Almay waterproof eye make up remover pads to remove this smudge free mascara.”
–Mem (from amazon.com)

If your mascara always smudges, you MUST try this
January 24, 2017
”So I have ALWAYS had problems with any mascara that I buy smudging and giving me raccoon eyes…even the waterproof ones. This mascara stays put all day, doesn’t smudge, and comes off with Neutrogena eye makeup remover. Seriously, I have tried so many mascaras from cheap drugstore brands to Dior and other name brand ones, and this is the only one that works. I used it on my wedding day too, and no smudges at all despite a few tears from both laughter and sentiment :)”
–B.A.D. (from amazon.com)

WHAT YOU GET: (1) Long and Curl Mascara Waterproof / Long and Curl Mascara SUPER Waterproof

Heroine Make

When Japan’s largest cosmetic drugstore label Isehan launched Heroine Make in 2005, the manga-inspired line quickly catapulted to the top of Asia’s most loved beauty brands. Their mission was simple. Taking inspiration from the movies, Heroine Make set out to make women feel “beautiful at all times and undefeated by rain or shine, sweat or tears,” like real-life heroines of their own lives. Today the label is wildly known for the Long & Curl Mascara, the brand’s star product that has since sold more than 5 million pieces in Hong Kong, Taiwan, Malaysia and Singapore.

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are worth the wait!

25 reviews

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4.7 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 29

Best One Yet

I've tried a lot of different Waterproof mascaras in hopes that it would be THE ONE. The one that won't smudge after a very long day at the hospital. This one is the first one I've tried that gave me just that. If you're not into the clumpy lashes look then one or two swipes would be enough. Hard to remove if you're not using the makeup remover for it. Definitely on the pricey side, but worth every penny

9 days ago
  • Skin Type Dry
  • Skin Tone Medium
  • Facial Features Morena
  • Age 16

Clumpy at first

it was clumpy at first but just wipe the wand then use it It made it so much better to use It made my lashes look full And natural Good mascara Just wipe the wand if you had just bought , before using it :))) And the wand was easy to use :))

20 days ago
Certified Buyer
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 18

Convenient and easy to use

This product was my first mascara. After trying other products, I can see why this is regarded as the best. I really like the wand because the bristles are thinner than other brands, which makes it easier to reach the lashes in the corners of my eyes. It also makes my eyelashes look fuller and longer. The price ranger is in the higher range but it’s totally worth it for me.

about 1 month ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 23

Not as good as I remember

Used to really love the Volume and Curl variation of this mascara, so I immediately purchased this one on my last trip to Japan. I still like it, but for some reason not as much as before. I feel like other drugstore mascaras make my lashes look longer. I don't really see the curling effect, Also this formula is pretty wet and takes some time to dry down so it always gets on my eyelids. What I do like about it is it will surely last all day. Good for a long-lasting look but not my go-to.

about 2 months ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 43

Reliable mascara to hold curl and give length

It’s no wonder this is a best selling product. I do like this better than the volume and curl. The curve of this brush allows you to coat the lashes well and reach the edges. It’s slim brush minimizes likelihood to get mascara on the lids. This mascara gives really good length and decent volume. I prefer a more clumpy look but still like the effect I get with this one. The longevity is a plus

3 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 28

Best Mascara

This is the best mascara ever! I was with a friend when I noticed her lashes, it was so long (much to my jealousy). She recommended me this product, then shocked when I tried it! It really makes my lashes long and thick! A lot of people have been complimenting my long lashes since then. I never tried any mascara out there because I am satisfied with heroine. This is highly recommended.

3 months ago
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