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Volume & Curl Mascara Waterproof



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CLAIM TO FAME: An ultra smudge-proof mascara for long-lasting volume and curl

FAST FACTS: Extra fibers plump up the look of lashes; polymer fibers lengthen strands up to 120%; superb waterproof formula delivers up to 10 hours of wear; easily dissolves with makeup cleansing oil or makeup remover; innovative brush combines long and short bristles that create perfect curls; nourishes and conditions strands with chamomile recutita flower extract and camellia japonica seed oil

PERFECT FOR: Short, sparse lashes and monolids

The only mascara I will use
September 28, 2016
”This is the ONLY mascara I will use, along with the Long and Curl version. I have short, straight lashes, and I need to meticulously curl my lashes for them to be visible. I find that with other mascaras, I will lose the curl immediately or after a few minutes. This is probably the only mascara that maintains my curl for the entire day. It also lasts the entire day without smudging, even through naps and tears. The Volume and Curl mascara is for making your lashes look fuller. I apply in a side-to-side motion along the base of my lashes, and it immediately gives the illusion of volume. Then, I apply the Long and Curl, sweeping it in an up-and-down motion near the tips, extending my lashes with the small fibers in the mascara. With these mascaras, I rarely ever wear falsies.”
–lizbecca (from amazon.com)

WHAT YOU GET: (1) Volume and Curl Mascara Waterproof

Heroine Make

When Japan’s largest cosmetic drugstore label Isehan launched Heroine Make in 2005, the manga-inspired line quickly catapulted to the top of Asia’s most loved beauty brands. Their mission was simple. Taking inspiration from the movies, Heroine Make set out to make women feel “beautiful at all times and undefeated by rain or shine, sweat or tears,” like real-life heroines of their own lives. Today the label is wildly known for the Long & Curl Mascara, the brand’s star product that has since sold more than 5 million pieces in Hong Kong, Taiwan, Malaysia and Singapore.

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6 reviews

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4.3 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
Top Reviewer
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Morena
  • Age 28

A little too raved about...

Yes! I agree that the product is good and the raves are true. It does add volume and holds up a curl. It's also not clumpy and it doesn't have fall outs. Overall, it is a really good mascara but there are a lot out there in the market which are just as good but won't cost you much. Maybelline, L'oreal and Avon for example are brands which offer really good mascaras which won't hurt your pocket. You see mascaras will only last you 3mos max and I don't think you should be spending that much for a mascara. I would rather spend the money on base products rather than eye makeup.

3 months ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 21

Worth Every Centavo! ♥️

This mascara starts off with a watery consistency formula-wise. It holds a curl very well. And definitely volumizes and slightly lengthens your lashes. This will give your lashes a beautiful, fluttery and natural look. Definitely a must have for girls who want a smudge free mascara. This is hard to take off though with just ordinary miscellar water or makeup wipe. I suggest using cleansing oil, take a small amount and gently massage it to your lashes. Then wipe off oily residue with a makeup wipe. I personally use Jazzy Collection Oil Face Cleanser, then wipe off with Pink Sugar Our Lil' Makeup Remover. Doesn't take off or damage my lashes at all. You can also get the bundle that comes with a Heroine Make mascara remover.

4 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 21

Best Mascara Out There!

This mascara does everything it claims. It is budge-proof even if you rub your eyes the mascara will not transfer and barely move. It lasts all day especially with PH heat. If you curl your lashes and coat it with mascara in the morning, at night it will still be exactly the same. I really got shocked when I bought this since I never experienced drugstore/high end mascaras like this. By the way, better to get the remover since this is so tough to remove with just normal makeup remover.

11 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 31

Redefines 'Budge-Proof'

If you're looking for a life proof mascara, look no further. This one is so extremely budge proof, even oil sherbet cleansers struggle with its removal! Sounds negative, but this is GREAT for people with super oily lids or those who tear up easily. While it does significantly volumize my lashes, it doesn't separate them to my satisfaction. Otherwise a good product, but I'd use it together with something that separates lashes better.

about 1 year ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 21

Full, voluminous lashes for hours!

Picked this up on a Japan trip without any expectations but OMG! I found one of the best mascaras I've ever owned! It's waterproof and smudge-proof, perfect for someone like me who is constantly yawning and rubbing their eyes especially early in the morning. This makes my lashes look full and black, it adds a bit of length but really emphasizes volume more. Also this is guaranteed to last for hours on end. Just be careful upon application as it tends to smudge a bit (nothing that can't be quickly fixed with a q-tip). But once it dries, it's there to stay. So happy that this is available on BeautyMNL!

about 1 year ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 25

Holds curl and makes lashes look fuller for 10+ hours of wear!

I have short and sparse lashes that just 'grow' in a straight manner. This Heroine Make Volume & Curl mascara manages to hold the curl (with help from a lash curler) the whole time I have it on and gives my lashes a 'fuller' look. Keep in mind that I wear makeup for a total of 10ish hours and I mainly stay inside a space with the AC on but there's still a super manageable smudging that occurs by noon. But that may also be because I have really oily skin and eyelids. Like I said the smudging is manageable meaning it easily comes off with a tissue or just with your finger! Also, removal is a breeze since I use an oil cleanser in my nighttime routine anyways. Give this mascara a try because it does hold curl, provides volume, is really waterproof albeit not that smudge-proof but all in all, a great everyday mascara.

over 1 year ago
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