Volume & Curl Mascara Waterproof

Payment options available:
  • Credit Card
  • Paypal
  • Bank Deposit
  • Cash on Delivery

CLAIM TO FAME: An ultra smudge-proof mascara for long-lasting volume and curl

FAST FACTS: Extra fibers plump up the look of lashes; polymer fibers lengthen strands up to 120%; superb waterproof formula delivers up to 10 hours of wear; easily dissolves with makeup cleansing oil or makeup remover; innovative brush combines long and short bristles that create perfect curls; nourishes and conditions strands with chamomile recutita flower extract and camellia japonica seed oil

PERFECT FOR: Short, sparse lashes and monolids

The only mascara I will use
September 28, 2016
”This is the ONLY mascara I will use, along with the Long and Curl version. I have short, straight lashes, and I need to meticulously curl my lashes for them to be visible. I find that with other mascaras, I will lose the curl immediately or after a few minutes. This is probably the only mascara that maintains my curl for the entire day. It also lasts the entire day without smudging, even through naps and tears. The Volume and Curl mascara is for making your lashes look fuller. I apply in a side-to-side motion along the base of my lashes, and it immediately gives the illusion of volume. Then, I apply the Long and Curl, sweeping it in an up-and-down motion near the tips, extending my lashes with the small fibers in the mascara. With these mascaras, I rarely ever wear falsies.”
–lizbecca (from amazon.com)

WHAT YOU GET: (1) Volume and Curl Mascara Waterproof

Heroine Make

When Japan’s largest cosmetic drugstore label Isehan launched Heroine Make in 2005, the manga-inspired line quickly catapulted to the top of Asia’s most loved beauty brands. Their mission was simple. Taking inspiration from the movies, Heroine Make set out to make women feel “beautiful at all times and undefeated by rain or shine, sweat or tears,” like real-life heroines of their own lives. Today the label is wildly known for the Long & Curl Mascara, the brand’s star product that has since sold more than 5 million pieces in Hong Kong, Taiwan, Malaysia and Singapore.

View all from this brand
Sit tight, beautiful things
are worth the wait!

10 reviews

Share your experience with this product
4.6 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
Top Reviewer
Certified Buyer
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 19


Super curious about this product because it’s popular and used by many, so I decided to try it out and now I knew why. This product is just a magic! It gives so much volume and length to my lashes, making my eyes way more awake and pretty. What I love the most is, my lashes stay curled up to 8 hrs with this mascara! Just wow!

3 months ago
Certified Buyer

Game changer

Kept hearing about this mascara from a mountain of positive reviews but having been disappointed by both inexpensive and expensive volumizing mascaras before, I was hesitant to pick this up from a random convenience store in Tokyo. After coming home and trying it out, I immediately regretted not buying more than one. I have super oily skin and smudged mascara had been a headache for me to deal. But after trying Heroine Make, I cannot imagine using another mascara again.

3 months ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 32


Hindi ako mahilig sa make-up but i have to know how... i heard favorable reviews about this product... it takes a few times for me before i got to learn how to use mascara.... totoo ngang parang parang may natural kang mahabang eyelashes... hindi sya clumpy... pero sana may english translation sa packaging nila... kailangan ko pang mag-aral ng Japanese para lang maintindihan ang nasa packaging... buti nlng may google translate... 😅😂 😂

9 months ago
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 20

Holy grail ✨

When I tried this mascara, I never bought other mascaras again! It is perfect for volumizing and holding up my lashes into a curl for more than 8 hours! This is the only mascara that holds up my lashes and doesn’t weigh it down. I love the thin formulation. It doesn’t clump my lashes. This is really the BEST MASCARA I tried so far. However, it is very true to it’s claim that it is “super waterproof”. You need a very good oil makeup cleanser to rub this off your lashes.

over 1 year ago
Top Reviewer
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Morena
  • Age 28

A little too raved about...

Yes! I agree that the product is good and the raves are true. It does add volume and holds up a curl. It's also not clumpy and it doesn't have fall outs. Overall, it is a really good mascara but there are a lot out there in the market which are just as good but won't cost you much. Maybelline, L'oreal and Avon for example are brands which offer really good mascaras which won't hurt your pocket. You see mascaras will only last you 3mos max and I don't think you should be spending that much for a mascara. I would rather spend the money on base products rather than eye makeup.

almost 2 years ago
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 21

Worth Every Centavo! ♥️

This mascara starts off with a watery consistency formula-wise. It holds a curl very well. And definitely volumizes and slightly lengthens your lashes. This will give your lashes a beautiful, fluttery and natural look. Definitely a must have for girls who want a smudge free mascara. This is hard to take off though with just ordinary miscellar water or makeup wipe. I suggest using cleansing oil, take a small amount and gently massage it to your lashes. Then wipe off oily residue with a makeup wipe. I personally use Jazzy Collection Oil Face Cleanser, then wipe off with Pink Sugar Our Lil' Makeup Remover. Doesn't take off or damage my lashes at all. You can also get the bundle that comes with a Heroine Make mascara remover.

almost 2 years ago
Promobox musli review drive
Promo box mom and baby launch

Reviews Brands Best Sellers New Arrivals