CLAIM TO FAME: An ultra smudge-proof mascara for long-lasting volume and curl
FAST FACTS: Extra fibers plump up the look of lashes; polymer fibers lengthen strands up to 120%; superb waterproof formula delivers up to 10 hours of wear; easily dissolves with makeup cleansing oil or makeup remover; innovative brush combines long and short bristles that create perfect curls; nourishes and conditions strands with chamomile recutita flower extract and camellia japonica seed oil
PERFECT FOR: Short, sparse lashes and monolids
REVIEWS:
The only mascara I will use
September 28, 2016
”This is the ONLY mascara I will use, along with the Long and Curl version. I have short, straight lashes, and I need to meticulously curl my lashes for them to be visible. I find that with other mascaras, I will lose the curl immediately or after a few minutes. This is probably the only mascara that maintains my curl for the entire day. It also lasts the entire day without smudging, even through naps and tears. The Volume and Curl mascara is for making your lashes look fuller. I apply in a side-to-side motion along the base of my lashes, and it immediately gives the illusion of volume. Then, I apply the Long and Curl, sweeping it in an up-and-down motion near the tips, extending my lashes with the small fibers in the mascara. With these mascaras, I rarely ever wear falsies.”
–lizbecca (from amazon.com)
SPECIFICATIONS:
WHAT YOU GET: (1) Volume and Curl Mascara Waterproof
NET WEIGHT: 7g
When Japan’s largest cosmetic drugstore label Isehan launched Heroine Make in 2005, the manga-inspired line quickly catapulted to the top of Asia’s most loved beauty brands. Their mission was simple. Taking inspiration from the movies, Heroine Make set out to make women feel “beautiful at all times and undefeated by rain or shine, sweat or tears,” like real-life heroines of their own lives. Today the label is wildly known for the Long & Curl Mascara, the brand’s star product that has since sold more than 5 million pieces in Hong Kong, Taiwan, Malaysia and Singapore.
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This mascara does everything it claims. It is budge-proof even if you rub your eyes the mascara will not transfer and barely move. It lasts all day especially with PH heat. If you curl your lashes and coat it with mascara in the morning, at night it will still be exactly the same. I really got shocked when I bought this since I never experienced drugstore/high end mascaras like this. By the way, better to get the remover since this is so tough to remove with just normal makeup remover.
6 months agoIf you're looking for a life proof mascara, look no further. This one is so extremely budge proof, even oil sherbet cleansers struggle with its removal! Sounds negative, but this is GREAT for people with super oily lids or those who tear up easily. While it does significantly volumize my lashes, it doesn't separate them to my satisfaction. Otherwise a good product, but I'd use it together with something that separates lashes better.
9 months agoPicked this up on a Japan trip without any expectations but OMG! I found one of the best mascaras I've ever owned! It's waterproof and smudge-proof, perfect for someone like me who is constantly yawning and rubbing their eyes especially early in the morning. This makes my lashes look full and black, it adds a bit of length but really emphasizes volume more. Also this is guaranteed to last for hours on end. Just be careful upon application as it tends to smudge a bit (nothing that can't be quickly fixed with a q-tip). But once it dries, it's there to stay. So happy that this is available on BeautyMNL!
10 months agoI have short and sparse lashes that just 'grow' in a straight manner. This Heroine Make Volume & Curl mascara manages to hold the curl (with help from a lash curler) the whole time I have it on and gives my lashes a 'fuller' look. Keep in mind that I wear makeup for a total of 10ish hours and I mainly stay inside a space with the AC on but there's still a super manageable smudging that occurs by noon. But that may also be because I have really oily skin and eyelids. Like I said the smudging is manageable meaning it easily comes off with a tissue or just with your finger! Also, removal is a breeze since I use an oil cleanser in my nighttime routine anyways. Give this mascara a try because it does hold curl, provides volume, is really waterproof albeit not that smudge-proof but all in all, a great everyday mascara.
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