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Firming Body Lotion by Aveeno

Positively Ageless Firming Body Lotion

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CLAIM TO FAME: A skin-firming lotion clinically-proven to shows results in 2 weeks

FAST FACTS: Improves skin texture and elasticity with vitamin-rich ACTIVE NATURALS® Natural Shiitake Complex and wheat protein; speeds up skin’s renewing process and stops the clock with anti-aging properties of shiitake mushrooms; provides all-day moisturizing; non-greasy formula with a fresh, delicate scent

PERFECT FOR: Firming skin while moisturizing

WHAT YOU GET: (1) bottle Positively Ageless Firming Body Lotion

Smoothen daily onto legs, thighs, buttocks and any part of your body that needs firming up.

For close to 70 years, Aveeno has been all about discovery: unlocking the promise of centuries-old remedies through scientific advances, and letting its customers discover natural beauty and well-being in their lives. With unique, exclusive formulas made only from beneficial ACTIVE NATURALS® ingredients sourced from nature, each product has been proven to deliver real skin and hair care benefits. No wonder Aveeno has made a mark as a brand trusted not just by consumers, but by beauty and healthcare professionals as well. If you haven’t discovered Aveeno, it’s about time you do.

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Top Reviewer

Love it!

Great lotion to moisturise your skin with.

about 1 year ago
Top Reviewer


Don't know about the firming effects, but it's a good moisturiser.

about 1 year ago
Certified Buyer

Love the texture.

Love the texture of this lotion! Love that scent is not strong. Not sure though if its really working...

about 1 year ago
Top Reviewer

Did not work for me

Sad to say, this Positively Ageless Firming Body Lotion from Aveeno miss the mark for me. I have used this in the past and I did not see a remarkable improvement with my skin's tone and elasticity (which is sad provided this is not a cheap product to buy).

11 months ago