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Pure Renewal Shampoo by Aveeno

Pure Renewal Shampoo

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CLAIM TO FAME: Aveeno’s natural sulfate-free hair cleansing treatment

FAST FACTS: Natural cleansers combined with ACTIVE NATURALS® Seaweed Extract restores hair to its most balanced, naturally healthy state; formulated with sulfate-free NATRASURF™ technology that lifts away impurities without stripping away hair’s natural moisture; with fresh, light scent; washes cleanly and leaves hair healthy, shiny and full of life

PERFECT FOR: Dry, coarse and color-treated hair and sensitive scalp

WHAT YOU GET: (1) Pure Renewal Shampoo
NET WEIGHT: 10.5 fl.oz (311ml)

Apply and massage directly onto wet hair and scalp. Rinse thoroughly.

For close to 70 years, Aveeno has been all about discovery: unlocking the promise of centuries-old remedies through scientific advances, and letting its customers discover natural beauty and well-being in their lives. With unique, exclusive formulas made only from beneficial ACTIVE NATURALS® ingredients sourced from nature, each product has been proven to deliver real skin and hair care benefits. No wonder Aveeno has made a mark as a brand trusted not just by consumers, but by beauty and healthcare professionals as well. If you haven’t discovered Aveeno, it’s about time you do.

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Top Reviewer


I bought this on a whim and although this is quite an expensive hair product I know I won't go wrong with it since I've been an Aveeno user for a long time. This one is so gentle on my scalp and my hair that the first time I used it I fell in love! It made my hair soft and smooth and my hair felt so light. I love the scent and also, I love the packaging. It's something that you would want to be put on display in your shower room.

9 months ago

Gentle and soft :)

I looooove this shampoo so much! My hair looks dry and doesnt look healthy but this shampoo revives my hair! It is sulfate free so my hair doesnt dry out like other shampoos I've used. The smell is soooo nice and it is very gentle. My hair feels soft and nourished! I also liked the package.

9 months ago

Smells nice

I have used this shampoo before and i like how the smell is not so overpowering. The ingridients on it are also worth looking at, very hair friendly. It does cleanses your hair gently because it is sulfate free. I use this two times a week together with the conditioner

10 months ago
Top Reviewer

Very Gentle

I like how this shampoo takes away all the dirt, excess oil and product residue on my scalp without drying my hair out. Despite the fact that this product does not lather that much, I still feel how it washes my hair cleanly. It even adds a nice, mild scent to my hair which I adore.

11 months ago
Top Reviewer


Great shampoo that clarifies my scalp gently.

about 1 year ago
Top Reviewer


It cleansed and clarified my oily hair really well!

about 1 year ago

great clarifying shampoo

i use this once a week or every two weeks as a clarifying shampoo. it's very effective in removing build-up without stripping your hair of moisture. i'd also recommend this for curly-haired girls because it's sulfate free and very light.

about 1 year ago
Top Reviewer

Aveeno love!

I just love Aveeno since their products are so gentle. I bought this shampoo to bring back life to my dry and damaged hair. This renewal shampoo gently cleans hair and has a lovely mild scent. It doesn't give you that shine and softness as much as commercial shampoo does, but your hair will definitely feel lighter and feel as if all the dirt and chemical build up have been washed off. :)

4 months ago
Certified Buyer

Best shampoo for abused hair!

This is holy grail material! The only shampoo that doesn't dry out my abused hair. I've been using it for half a year already and I don't think I'm gonna switch soon. No other shampoo comes close. I'm an Aveeno convert now & I use this shampoo together with their conditioner.

11 months ago

Not clarifying enough

I like the conditioner better than this shampoo. It is mild and feels lightweight on your hair, but I don't think it's clarifying enough. My hair and scalp still feel a bit grimy compared to other clarifying shampoos I've used (Suave and Human Nature). Also, the price is a turn-off - it doesn't feel like it's worth my money like the conditioner. So I'm currently using the clarifying shampoo from Human Nature and the Aveeno Pure Renewal Conditioner - perfect combo!

11 months ago
Certified Buyer

cleansing shampoo

I was looking for a sulfate free shampoo and I found this one. I have a very oily hair & scalp so dirt & anything easily build up on my hair. It's good in cleasing away those build up and very light. But it dries up my hair so I always use conditioner whenever I use it...

about 1 year ago