CLAIM TO FAME: A specially designed formula for a striking matte lip with a velvety feel
FAST FACTS: Paints your pout with intense color; softens and smoothens with moisturizing oils and butters; buttery texture glides on easily and blends seamlessly
PERFECT FOR: Flattering, wearable colors for every day
Lovely everyday lipstick
”Great staying power, really opaque pretty colors and comfortable on the lips.”
WHAT YOU GET: (1) Colour Elixir Matte Bullet
STEP 1: Apply colour to your lip brush from the base of your lipstick.
STEP 2: Use the lip brush to fill in your lips.
STEP 3: Blot with a tissue and reapply.
STEP 4: Use translucent powder between coats for longer lasting lipstick.
In Hollywood’s Golden Age, the visionary makeup artist behind the signature looks of Ava Gardner, Jean Harlow, and Marlene Dietrich was a certain Mr. Max Factor. Credited as the man who coined the term “makeup,” Max Factor believed that glamour should be within the reach of all women, not just film stars. Today, women all over the world enjoy the fruits of his labor through his eponymous cosmetics empire. From mascara to foundation, eye shadow to lipstick, and everything in between, Max Factor’s creations allow every girl to be her own makeup artist and make a glamorous beauty statement, every single day.