CLAIM TO FAME: A volumizing mascara, featuring an extraordinary brush that captures and magnifies every detail of every lash
FAST FACTS: Unique brush creates stunning fanned out lashes; works to capture and magnify every single hair; zoom-action tip amplifies strands to impressive proportions; darker formula coats every lash with a vibrant black finish; leaves you with bigger, bolder lashes no matter your lash type
PERFECT FOR: Epic, fanned-out lashes
”I bought this as a Christmas present for myself and boy am I glad I did. A really strong black color which does make my lashes look bigger if I applied more coats they would look false, really easy to apply with shaped brush which separates the lashes, my lashes on one lid grow in all directions but when applied this mascara makes sure they are all look to be growing in the same direction. The ball on the tip of the brush makes it easy to do lower lashes and gets into the inner top lashes, stays on all day and looks good. Did not irritate me at all like some.
–rachel26 (from maxfactor.com/uk)
WHAT YOU GET: (1) False Lash Epic Mascara
STEP 1: Push the brush deep into the root to capture and coat every detail of every lash.
STEP 2: Move the Zoom-Action Tip in any direction around your lashes to diffuse clumps and zoom in on tiny little lashes.
STEP 3: For extra volume, use the Zoom-Action Tip across the whole lash bed.
In Hollywood’s Golden Age, the visionary makeup artist behind the signature looks of Ava Gardner, Jean Harlow, and Marlene Dietrich was a certain Mr. Max Factor. Credited as the man who coined the term “makeup,” Max Factor believed that glamour should be within the reach of all women, not just film stars. Today, women all over the world enjoy the fruits of his labor through his eponymous cosmetics empire. From mascara to foundation, eye shadow to lipstick, and everything in between, Max Factor’s creations allow every girl to be her own makeup artist and make a glamorous beauty statement, every single day.
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