CLAIM TO FAME: A lash-building impermeable mascara that delivers instantaneous volume for wide-eyed impact
FAST FACTS: Waterproof formula is long-lasting and delivers more lift and 5x more volume; specially designed brush captures and lift every lash for 360° application with its helix shape; wide fins grip and raise each strand to load it with more formula; long bristles twist around the wand for more hair separation; boosted tip coats more of the tiny hard-to-reach strands; leaves a voluptuous false lash effect
PERFECT FOR: Smudge and smear-proof eye definition
NET WEIGHT: 13.1ml//
WHAT YOU GET: (1) Voluptuous Waterpoof Mascara
STEP 1: Push the fins deep into the roots.
STEP 2: Wiggle at the roots to coat and comb through lifting lashes to the tip.
STEP 3: Separate the lashes with the 360° tip.
In Hollywood’s Golden Age, the visionary makeup artist behind the signature looks of Ava Gardner, Jean Harlow, and Marlene Dietrich was a certain Mr. Max Factor. Credited as the man who coined the term “makeup,” Max Factor believed that glamour should be within the reach of all women, not just film stars. Today, women all over the world enjoy the fruits of his labor through his eponymous cosmetics empire. From mascara to foundation, eye shadow to lipstick, and everything in between, Max Factor’s creations allow every girl to be her own makeup artist and make a glamorous beauty statement, every single day.
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