CLAIM TO FAME: A lash-building mascara that makes your eyes look bigger with more lift and 5x more volume
FAST FACTS: Specially designed helix-shaped brush captures and lifts every hair for 360° application; wide fins grip and raise each strand to load it with more formula; long bristles twist around the wand for more lash separation; boosted tip coats more of the tiny hard-to-reach hairs; leaves a voluptuous false lash effect
PERFECT FOR: Wide-eyed impact
”I got this mascara as a free gift. I usually use more high-end mascaras - MAC, YSL, Benefit. I decided to try this last week. I’m not used to a fat brush and expected to get mascara everywhere and to have clumpy lashes - how wrong I was. This mascara separated my lashes so nicely and I was able to build it up. My lashes were left with so much more volume and length. I’ve used this mascara everyday this week and am so impressed with it. I know from trial and error that different mascaras work differently on people but I am absolutely sold! I love it.”
–RMum (from maxfactor.com/uk)
NET WEIGHT 13.1ml// WHAT YOU GET: (1) Voluptuous Mascara
STEP 1: Push the fins deep into the roots.
STEP 2: Wiggle at the roots to coat and comb through lifting lashes to the tip.
STEP 3: Separate the lashes with the 360° tip.
In Hollywood’s Golden Age, the visionary makeup artist behind the signature looks of Ava Gardner, Jean Harlow, and Marlene Dietrich was a certain Mr. Max Factor. Credited as the man who coined the term “makeup,” Max Factor believed that glamour should be within the reach of all women, not just film stars. Today, women all over the world enjoy the fruits of his labor through his eponymous cosmetics empire. From mascara to foundation, eye shadow to lipstick, and everything in between, Max Factor’s creations allow every girl to be her own makeup artist and make a glamorous beauty statement, every single day.