CLAIM TO FAME: A volumizing mascara that transforms your look with darker, fuller lashes
FAST FACTS: Features a rich, mousse-like formula that give lashes a barely-there velvety feel; special thick but lightweight texture builds volume quickly and easily; unique lavish Volume wand’s anti-clump bristles coat and separate lashes evenly for definition and volume; smudge and smear-proof
PERFECT FOR: A smoldering smoky eye
August 3, 2017
”Max Factor Velvet Volume False Lash Effect Mascara is amazing. I loved the long, full look it gave my lashes. Really made my lashes fuller, longer, and thicker. Easy glide brush which offers clump free lashes. Max Factor Velvet Volume False Lash Effect Mascara lasted all day without rubbing off or smudging, even survived a session at the gym. I got a lot of comments from my work colleagues asking if I’d had lash extensions done. I could not recommend this product more highly.”
NET WEIGHT: 13.1ml//
WHAT YOU GET: (1) Velvet Volume False Lash Effect Mascara
STEP 1: Look down into a mirror and press the wand tight into the lash root then wiggle it from side-to-side, as you draw it from root to tip.
STEP 2: To dial up the smoky eye drama, apply mascara to your lower lashes.
STEP 3: Never pump your mascara wand in and out of the tube – the trapped air dries it out.
In Hollywood’s Golden Age, the visionary makeup artist behind the signature looks of Ava Gardner, Jean Harlow, and Marlene Dietrich was a certain Mr. Max Factor. Credited as the man who coined the term “makeup,” Max Factor believed that glamour should be within the reach of all women, not just film stars. Today, women all over the world enjoy the fruits of his labor through his eponymous cosmetics empire. From mascara to foundation, eye shadow to lipstick, and everything in between, Max Factor’s creations allow every girl to be her own makeup artist and make a glamorous beauty statement, every single day.
See all products