CLAIM TO FAME: An easy-to-use pen for fast and smooth coverage
FAST FACTS: Creamy texture keeps complexion looking flawless; light-diffusing formula helps blur out the look of blemishes and imperfections; skin-smoothing applicator helps seamlessly blend on product; sponge tip delivers exactly the right amount; non-comedogenic and dermatologist tested
PERFECT FOR: Targeted spot concealment
WHAT YOU GET: (1) MasterTouch All Day Concealer
STEP 1: Master Touch concealer is best applied over your foundation to avoid hiding its light-reflecting particles.
STEP 2: Blend with either a small brush or your ring finger.
STEP 3: When applying under your eyes, look downwards and apply the concealer only on shadowed areas.
STEP 4: If you are finishing the look with powder, make sure it’s translucent to avoid caking.
In Hollywood’s Golden Age, the visionary makeup artist behind the signature looks of Ava Gardner, Jean Harlow, and Marlene Dietrich was a certain Mr. Max Factor. Credited as the man who coined the term “makeup,” Max Factor believed that glamour should be within the reach of all women, not just film stars. Today, women all over the world enjoy the fruits of his labor through his eponymous cosmetics empire. From mascara to foundation, eye shadow to lipstick, and everything in between, Max Factor’s creations allow every girl to be her own makeup artist and make a glamorous beauty statement, every single day.