Gold Rush by Benefit

Gold Rush

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CLAIM TO FAME: A warm golden-nectar blush for a natural-looking glow

FAST FACTS: Features an embossed custom “golden nugget” overspray design; specialized formula gradually lifts away to reveal a rich nectar shade infused with delicate, golden flecks; leaves a soft, subtle sheen on cheeks that flatters all skin tones; features a Signature Golden Glamber scent with notes of citrus, vanilla, and sandalwood; includes rounded brush and mirror

PERFECT FOR: Your luxurious spin on the popular peach makeup look

WHAT YOU GET: (1) Gold Rush

Give into your gilt-y pleasure and treat your cheeks to a rich, golden-nectar glow. Dust this peachy blush onto the apples of your cheeks and blend upwards along your cheekbones for a Gold Rush flush! Sweep and repeat! For a deeper pop of peach, reapply as you like.

Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.