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Color Icon Eyeshadow 10-Pan Palette


CLAIM TO FAME: A reformulated Color Icon palette in the latest mix of coveted colors

FAST FACTS: Powerfully pigmented to provide buildable coverage; features a range of hues from shimmery daytime hues to sultry shades for cocktail hours; includes new matte transitional shades for impeccable blending; buttery-soft powders glides on like a dream

PERFECT FOR: Vibrant looks

Some of my favorite palettes!
February 20, 2018
”I absolutely LOVE these palettes. I own “Not a basic peach” and “Rose in the air” and the formula is amazing. I thought they wouldn’t be that good because my personal experiences with previous wet n wild shadow palettes hasn’t been too good, however these palettes blew me away. The mattes are beautiful, but you kinda have to build up the shimmers, which it alright with me. –Zoe (from wetnwildbeauty.com)

*Want Them All!

February 14, 2018
”I have been waiting for these since they were announced and I finally got my hands on one! I bought Rose In The Air as I knew that it was a dupe for one of the palettes by ABH. I love how smooth and pigmented they are. Will be getting the others and I love how compact they are compared to the old ones so they are perfect for traveling.”
–Kristan (from wetnwildbeauty.com)

WHAT YOU GET: (1) Color Icon Eyeshadow 10-Pan Palette
NET WEIGHT: 10.0g / 0.35oz
INGREDIENTS: Talc, Boron Nitride, Nylon-12, Ethyl Macadamiate, Magnesium Myristate, Dimethicone, Polybutene, Phenoxyethanol, Lauroyl Lysine, Trimethylsiloxysilicate, Caprylyl Glycol, Hexylene Glycol, Ethylhexylglycerin, Tocopherol, o-Cymen-5-ol, Methicone, [+/- (MAY CONTAIN/PEUT CONTENIR): Mica, Iron Oxides/CI 77491, CI 77492, CI 77499, Red 40 Lake/CI 16035, Titanium Dioxide/CI 77891, Ultramarines/CI 77007, Manganese Violet/CI 77742, Black 2/CI 77266, Carmine/CI 75470]. (0815)

Wet n’ Wild

Wet n’ Wild is one of the most recognizable and popular drugstore brands out there—but it’s certainly more than just-your-average. The LA-based company was one of the first to offer makeup under a dollar, without sacrificing hot beauty trends. The brand has always centered on the spirit of experimenting with color, staying up to date with fashion, and having fun with your makeup. Today, Wet n’ Wild has reinvented itself with sexy new packaging and new formulations with skincare benefits. That’s right, girls—they go way beyond nail polish!

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Sit tight, beautiful things
are worth the wait!

4 reviews

Share your experience with this product
4.8 out of 5
5 stars
4 stars
3 stars
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1 star
Top Reviewer
  • Skin Type Sensitive
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 21

Beginner Friendly

Blendable. Pigmented. And great for the price. I have this palette in the Rose in the Air and the colors are wearable for everyday. I personally get the most use from the transition shades and for this reason, I appreciate that the pans for those two are bigger than the others. The shadows are mostly buttery in texture except the deep purple shade which is somehow veryyy chalky unlike the rest of the shadows. But despite that, this palette performs so well. The colors practically blend themselves. It lasts well even without primer and fades elegantly throughout the day. It doesn't collect in the crease unlike other eyeshadows I've tried previously.

about 1 month ago
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena


This is my first eyeshadow palette and I'm in love! I got the not a basic peach palette and ugh I love that it's so pigmented and easy to use. And there are so many shades i can try different looks everyday. Perfect for summer when I can play around with colors. It's well balanced with mattes and shimmers. I I really love this. And it's cheap too, compared to other palettes that are more expensive but less pigmented. This is perfect for beginners in the eyeshadow game.

3 months ago
Top Reviewer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Mestiza
  • Age 22

Great Party Palette!

If you're like me, and you love to wear smokey eyes, this palette will work really well for you! The colors on these pack color really well, and are surprisingly blendable. There's also a good ratio of mattes and shimmers. Some shimmers in here can also work as "mattes" because they're not too shiny or sparkly.

3 months ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 43


Got the shade not basic peach and it's perfect for summer. the shadows are pigmented and easy to work with. Love the shimmery blue shadow too included in the palette. I think the colors in this palette are perfect for Filipinas in all skintone. what I really love about this palette is the transition shade and the mattes. no need for you too use other palette bcoz all you need is this to create an everyday eye make up look.

4 months ago