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Vivid Matte Cream-to-Matte Lip Color (formerly known as Velvet Matte)



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CLAIM TO FAME: A bold lip color in an innovative cream-to-matte formula

FAST FACTS: Hydrating cream color glides on smooth and sets with a matte finish; vibrant, richly-pigmented hues are designed for long wear; lightweight, non-sticky, non-drying formula; velvety, cushion-like texture keeps lips in comfort all day

PERFECT FOR: Your go-to matte lip, minus any chapping and dryness

FIND YOUR PERFECT LIPPIE SHADE! Liz Lanuzo gives you an exclusive review and color swatches here.

WHAT YOU GET: (1) tube Vivid Matte Cream-to-Matte Lip Color

Apply product with the applicator wand starting from the center of your lip. Work from the center to the outer edge of your lip, following the contours of your mouth. Then glide across the entire bottom lip. Just apply a thin coat for a beautiful matte finish.


From a small, family-owned business that began with a tube of mascara, Maybelline has grown to capture a market of modern muses around the world. Inspired by trends from the catwalk and the sidewalk, Maybelline New York empowers women to make a statement, explore new looks, and flaunt their own creativity and individuality. Now the No. 1 cosmetics company in America, Maybelline’s iconic tagline encourages women to be strong, confident, and unique. “Maybe she’s born with it. Maybe it’s Maybelline.”

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287 reviews

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4.1 out of 5
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Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 37

Not Matte 😥

Got this as a freebie last year and I like the shade as it compliments my skin tone. However, it is no matte as they claimed, in fact the texture is more of a lipgloss and if i tried to blot some with a tissue, all of the products will come off, which is frustrating. Probably on some of their products, it is matte but not on this one.

about 1 month ago
Certified Buyer
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 23

It was okay..

My go to lipstick shade from Maybelline was the shade Mat12. I tried this other shade to see if it works for my skintone. This shade is bright red. Makes your teeth look whiter. It is not transfer proof though and it would not last all day. I always find myself having to retouch.

about 2 months ago
Top Reviewer
  • Skin Type Normal
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 23

Cute colors

I love the selection of colors but I especially love Matt 12!! It’s one of the best and most flattering shades that I have ever worn! The formula is very hydrating and creamy but it doesn’t dry down to a matte color. I still like it even if it transfers.

2 months ago
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 22

So gooooood

This is my first ever lipstick to own. I have the shade Mat11 and it perfectly complemented my morena skin. Today even though I own more than 10 lipsticks, I still this because of the color and consistency. The only con about this product is that it is not kiss proof unlike my other liquid lipstick but overall this lipstick deserves a 5-star

2 months ago
  • Skin Type Oily
  • Skin Tone Fair


Although the shades are pretty, the downside is the product does not last long. Even though you'll just commute or do nothing, it does not stay long. It also needs time to completely dry but this is not transfer proof. You'll have lipstick stains everywhere which is really disappointing. Every time I eat or drink, I already need to reapply.

3 months ago
Top Reviewer
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Morena
  • Age 34

MAT12 is Love!

I have this in Mat12 and I really love its nude shade. It's good for every day use and gives that MLBB look. I also like the formulation because it's creamy and non-drying. It's great for gals like me who have dry, chapped lips. It's not kissproof though but can be easily reapplied

4 months ago
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