Icon rider Get UNLIMITED FREE SHIPPING in June, beautiful! Here's how »
Vivid Matte by Maybelline

Vivid Matte Cream-to-Matte Lip Color (formerly known as Velvet Matte)

See all reviews

CLAIM TO FAME: A bold lip color in an innovative cream-to-matte formula

FAST FACTS: Hydrating cream color glides on smooth and sets with a matte finish; vibrant, richly-pigmented hues are designed for long wear; lightweight, non-sticky, non-drying formula; velvety, cushion-like texture keeps lips in comfort all day

PERFECT FOR: Your go-to matte lip, minus any chapping and dryness

FIND YOUR PERFECT LIPPIE SHADE! Liz Lanuzo gives you an exclusive review and color swatches here.

WHAT YOU GET: (1) tube Vivid Matte Cream-to-Matte Lip Color

Apply product with the applicator wand starting from the center of your lip. Work from the center to the outer edge of your lip, following the contours of your mouth. Then glide across the entire bottom lip. Just apply a thin coat for a beautiful matte finish.

From a small, family-owned business that began with a tube of mascara, Maybelline has grown to capture a market of modern muses around the world. Inspired by trends from the catwalk and the sidewalk, Maybelline New York empowers women to make a statement, explore new looks, and flaunt their own creativity and individuality. Now the No. 1 cosmetics company in America, Maybelline’s iconic tagline encourages women to be strong, confident, and unique. “Maybe she’s born with it. Maybe it’s Maybelline.”

Write a review Share your experience with this product

Pigmented af BUT transfers alot

I really like applying this since it goes on so smooth and pigmented BUT if you eat and move around alot like me, you'll find that this product transfers easily and can get everywhere. You can smack your lips on a tissue and powder it up though, and that helps the product stay alot longer. I really like this sana since its non-drying and pigmented af but I don't think I'll be repurchasing it again :(

3 months ago
Top Reviewer


I've been using this product for two years now (on and off). I usually don't use it on its own but I apply it on the middle of my lower lip after applying a lipstick with a darker tone. It makes for good contrast and it allows the lower lip to look a little bit plumper. At a certain stage, we learn how to apply lipsticks without a mirror but it's difficult when you're using a wand. The positive sides for this lipstick are you can use it on its own or as and a top coat. on your other lipstick. Also, when blending lipsticks, the color of the previous lippie doesn't stick to the wand compared to when you're using tube style lipsticks. The negative side is it wears of a bit easily especially if you're eating greasy food.

3 months ago
Top Reviewer

It could be better.

I got the shade Mat9. At first, you'd think that it looks really good because it IS super creamy but then because of that it doesn't really stay on your lips and it gets patchy and a bit weird-looking throughout the day. For this price point, I would recommend getting Nyx's Soft Matte lippies instead (it's helllaaaaa goooood!!!)

4 months ago
Top Reviewer


This product is sooooo nice on the lips! i have the shade mat12 and it makes my lips look super healthy, perfect on days when you need color on your lips but don't want the hassle of traditional lippies and the super drying effect of matte liquid lippies. this one's not drying at all but i guess that's cause it never really dries down matte, it has more of a velvety finish so if you're looking for a liquid-to-matte lippie this isn't it. still a good purchase though and for the price, you can't go wrong!

4 months ago
Top Reviewer

The only Matte I need in my life ;)

Love this liquid lipstick! I have this in the nude shade, MAT12, and it's true that this won't chap your lips like other matte liquid lipsticks do! The color is SO PRETTY because it really brightens up your complexion and it's perfect for day or night use! I won't say this is the most non-drying formula out there, but compared to others, this is way comfy!

4 months ago
Top Reviewer

I feel so pretty wearing MAT 12 hehe!

I love the formula! It comes off as a creamy lippie (which really does moisturize your lips), but after a while, it dries to a matte finish. I am so in love with the MAT12, because I have a warm undertone and the peachy nude color really complements it. It is so worth it!

4 months ago