CLAIM TO FAME: A glossy liquid lip in punchy, candy-inspired hues
FAST FACTS: Delivers smooth, lip-popping color with a shiny finish; provides buildable coverage with a creamy, non-sticky formula; glides on smoothly and is easy to blend; softens and hydrates with vitamin E
PERFECT FOR: Vibrant, plumped up pouts
WHAT YOU GET: (1) Punch Pop Lip Smoothie
NET WEIGHT: 7.0ml/0.23 US fl. Oz.
Founded by successful models-turned-makeup artists Jean and Jane Ford, Benefit was built on the premise that “makeup doesn’t have to be serious to look good.” For the twin Fords, laughter was always the best cosmetic, a belief they infused into each of their products from the get-go. Just check out the quirky packaging and cheeky labels that accompany Benefit’s beauty boosters and you’ll get the drift! Today, the mega-brand is known for its insta-pretty solutions and ever-playful approach to beauty.
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