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Dove Hair Therapy Shampoo Color Care


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CLAIM TO FAME: A gentle shampoo that protects and maintains colored hair

FAST FACTS: Cleanses and purifies with lower sulfates; immediately protects while nourishing strands from within; features Vibrant Color Lock technology to keep hair color vivid; leaves hair soft and shiny without weighing it down

PERFECT FOR: Prolonging your hair color treatment

Excellent product
”I usually don’t write reviews on products but this product is the best shampoo and conditioner I have ever found for my hair. I have tried so many products out there for color treated hair as and they have always left my hair either too greasy, frizzy looking, or with a head full of dandruff. This product is wonderful on my it looks so healthy no frizz , soft, looks like normal healthy uncolored hair!!!! People are amazed on how healthy my hair looks and feels to be bleach blonde.”
–Jenna326 (from dove.us)

WHAT YOU GET: (1) Dove Hair Therapy Shampoo Color Care

Massage shampoo into wet hair until lather. Rinse off.


Real Beauty from Real Care, that is the Dove philosophy. For years, Dove has been helping women embrace their natural beauty by producing some of the best personal care products on the market. Just try them out and you’ll realize, it’s no wonder why real women all over the world trust Dove.

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11 reviews

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4.3 out of 5
5 stars
4 stars
3 stars
2 stars
1 star
Top Reviewer

So-so product

It's an okay shampoo and nothing special as I didn't see any changes at all. I love using different variants and brands of shampoo on my hair so I am still using this product. Fyi my hair is naturally straight and I don't have a problem whatever brand I use.

3 months ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 16

not for me

I usually alternate shampoos daily so i really don't notice any change that much, but just 1 use of this made my hair super dry. I also didn't like the smell. My husband even noticed my hair smelled unpleasant. I bought a big bottle, sadly, this doesn't work well for me.

6 months ago
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 23

More than what I bargained for! :)

I used to alternate between intense repair and this one when I had funky colored hair and I think it was one of the main reasons the color stayed and my hair hair remained healthy! Even though this product in particular wasn’t marketed for hair repairing it still left it bouncy and healthy regardless. All the love 💖

about 1 year ago
Top Reviewer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Chinita
  • Age 20

Long lasting color!

I love this variant! I tried using it when I dyed my hair red and wanted to make it last long. The smell is kinda like coconut but it also has a sweet smell to it. Its also smooth on the hair and its really good because it has low sulfate content. I love it! Hair care with Dove is made easier 💕

about 1 year ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 35

Soft & Smooth!

Love that it takes care of my color-treated hair and that it bubbles enough to rinse my hair problems away. It's also affordable and Dove's reputation in taking care of our bodies truly lives up. I would not say that I'm crazy over it, but out of all the hair products here, Dove is one of the most reliable :-)

over 1 year ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Fair
  • Facial Features Mestiza
  • Age 21

Loyal Dove costumer <3

I'm very particular with products that I use for my hair since I recently got it dyed. I did a little research and I read that sulfates present in regular shampoos can hasten the fading process of hair color. I tried looking for sulfate free shampoos/shampoos with no sulfate in departments stores and personal hygiene stores but I was unable to find one. I tried looking for color safe shampoos here in BeautyMNL and I was so happy that they have a number of selections for shampoos designed for colored hair. I decided on buying this Dove shampoo because I have been a loyal costumer of this personal care line for years and it has never failed me. I was surprised at how big this shampoo is. It's definitely going to last for several months given its size. It appears to have the same consistency and scent as regular Dove shampoos. It's perfect for my colored hair and I love how this shampoo makes it more vibrant and smooth.

about 2 years ago
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