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Volum’ Express Hypercurl Mascara



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CLAIM TO FAME: A volumizing and curling mascara for fuller, flirtier lashes

FAST FACTS: Locks in a volumized curl for up to 18 hours; instant Volume-Building Express Formula quickly plumps up eyelashes; patented Curved Anti-Clump Brush fans out each strand; waterproof formula ensures long lasting wear

PERFECT FOR: Adding definition and natural-looking hold to short, straight lashes

May 12, 2015
”Mascara is a very subjective thing, I get it. 100% my favorite mascara and I’m sad that I cannot buy this in Australia. I bought this in 2011 in Asia. From the beginning it held my Asian eyelashes very well! None of this waiting for the formula to dry out like other mascaras. It did dry out a smidgen as time progressed but the formula is still great, not unworkable. The brush has a slight curve (it doesn’t flex around - something I like). Very waterproof and smudge-proof. I remove using an oil based remover or cleanser. Will buy lots when I visit Asia again! If you like the Covergirl Last Blash (orange tube) formula, you’ll like this.”
–amtn (from Makeupalley.com)

WHAT YOU GET: (1) tube Volum’ Express Hypercurl Mascara
INGREDIENTS: Isododecane, Cera alba/Beeswax, Cera Carnauba, Carnauba Wax, Disteardimonium Hectorite, Aqua/Water, Allyl Stearate,VA Copolymer, Oryza Staiva Cera, Rice Bran Wax, Paraffin, Alcohol Denat., Polyvinyl Laurate VP, Eicosene Copolymer, Propylene Carbonae, Talc, Ethylenediamine, Stearyl Dimer Dilinoleate Copolymer, Peg-30 Glyceryl Stearate, Propylparaben, Methylparaben, Hydrogenated Jojoba Oil, Calcium Sodium, Borosilicate (May contain: CI77491/ CI77492, CI77499/Iron Oxides, CI77891/titanum Dioxide, CI77510/Ferric Ferrocyanide, CI77007/Ultramarines, CI77288/Chromium Oxide Greens, CI77742/Manganese Violet, MICA, CI77266/Black 2)

Curl lashes then apply 2-3 coats of mascara.


From a small, family-owned business that began with a tube of mascara, Maybelline has grown to capture a market of modern muses around the world. Inspired by trends from the catwalk and the sidewalk, Maybelline New York empowers women to make a statement, explore new looks, and flaunt their own creativity and individuality. Now the No. 1 cosmetics company in America, Maybelline’s iconic tagline encourages women to be strong, confident, and unique. “Maybe she’s born with it. Maybe it’s Maybelline.”

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663 reviews

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4.6 out of 5
5 stars
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1 star
  • Skin Type Sensitive
  • Skin Tone Medium
  • Facial Features Morena
  • Age 19

A gem for its price

This is such a steal considering its price. This is a must have and a staple in my everyday makeup routine. It gives natural-looking beautiful lashes. It is pigmented, creates a nice curl, volume and length for my lashes and dries fast. I really love this mascara and it’s waterproof!

29 days ago
  • Skin Type Oily
  • Skin Tone Fair
  • Facial Features Chinita
  • Age 23

My Everyday Mascara

This mascara will be forever part of my makeup kit! It's really affordable and it does not mess up the eyes, unlike other mascaras! Also, this mascara is really amazing because it can really last all day!!! It also does a good job on making my lashes look extra thick and long!!! Love this mascara!!!

about 1 month ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 31

Works, but not quite perfect for me

This could be everyone's basic go-to mascara. Works like it promises in terms of how it adds volume to my super sparse lashes, also lasts a while. Also very affordable. The only drawback for me is that it's not smudge proof. I don't go full racoon, but I almost always get smudges under my eyes. (Disclaimer: I tend to have watery around the area, if that makes sense lol)

about 1 month ago
Top Reviewer
Certified Buyer
  • Skin Type Oily
  • Skin Tone Medium
  • Facial Features Morena
  • Age 36

Good buy

Im not used to wearing make up and usually just use it for weddings and such. This mascara worked well at my last event. The wand was easy to use although i have short lashes. No clumping noted. It lasted through the night but was easily erased by make up remover. For the price, this was a good buy.

about 1 month ago
  • Skin Type Normal
  • Skin Tone Medium
  • Facial Features Chinita

Super Fine 🔥

THIS. MASCARA. IS. THE. BOMB! Hey friends! I highly reccomend that you use this mascara! Very nice and is true to its promise. Just apply a two or three and you are good to go! No need for curlash, just this and your pretty eyelids! All mascara's should be applied well that it will not flake or get crumby. Anyways, this mascara will make you nuts...if you don't buy it! ;)

about 1 month ago
Top Reviewer
Certified Buyer
  • Skin Type Combination
  • Skin Tone Medium
  • Facial Features Morena
  • Age 31

Curl Power!

Bought this when I needed a no-fuss, dummy proof and cheap mascara and since Maybelline is a trusted brand, I had high hopes for this one. All I can say is that it definitely didn't let me (and my limp lashes) down! The formula is good and fairly pigmented for the price. I love the wand with it's curved tip, it does help curl the lashes upward. My lashes did indeed make my peepers pop sans falsies! My only issue with this is it tends to bleed and clump even if it claims to be waterproof and smudge-proof. Other than that, it's a great mascara for beginners or for people who aren't into falsies!

about 2 months ago