CLAIM TO FAME: A pure black liquid liner that delivers a bold, matte finish
FAST FACTS: Highly-pigmented formula delivers pure black color; goes on smoothly with a 24-hour matte film formula; stays on for hours without smearing or smudging; delivers an intense beauty look
PERFECT FOR: Creating a cat eye
WHAT YOU GET: (1) Hypermatte Liquid Liner (Black)
NET WEIGHT: 3g
INGREDIENTS: ACRYLATES COPOLYMER, POLYMETHYL METHACRYLATE, GLYCERIN, ALCOHOL DENAT., DIPROPYLENE GLYCOL, XANTHAN GUM, SODIUM CITRATE, PHENOXYETHANOL, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, p-ANISIC ACID, DISODIUM EDTA, SODIUM DEHYDROACETATE, SODIUM HYDROXIDE, ALOE BARBADENSIS LEAF JUICE POWDER, [+/- MAY CONTAIN CI 77499 / IRON OXIDES]
Apply directly on lashline and flick at the end.
From a small, family-owned business that began with a tube of mascara, Maybelline has grown to capture a market of modern muses around the world. Inspired by trends from the catwalk and the sidewalk, Maybelline New York empowers women to make a statement, explore new looks, and flaunt their own creativity and individuality. Now the No. 1 cosmetics company in America, Maybelline’s iconic tagline encourages women to be strong, confident, and unique. “Maybe she’s born with it. Maybe it’s Maybelline.”
I bought this thinking it would be easy to apply but no it was not. The wand was hard to use and the formula dries to quickly making it hard to achieve a precise application. Also, the pigmentation wasn't that good. It did not look very black and was even patchy at times (probably because of the issues from the application an its overly drying formula. Won't repurchase this product anytime soon.3 months ago
This was my first liquid eyeliner product. Absolutely love the pigment and how it mattifies. The brush is thin and easy to use, perfect for creating wings. My one issue with it is the brush tends to clump after every 2 (or so) uses and the it dried up after >2 months of use even if the product was tightly sealed, had to shake it to get pigment on the brush. Hope they offer it in pen form (but same thin brush) as that might fix the clumping and drying problems4 months ago
I was lured in to buying this product when I saw the ad in YouTube that it's cheap and great for beginners. For me, this wasn't great at all and was extremely hard for me to make a line. I wouldn't know the longevity of it though since I only used this as a practice product for putting on eyeliner. Pigment was alright but when you go over the lines you already made, it would strip them off. It was that difficult haha. I recommend either Hypersharp eyeliners in the yellow or red caps. Both of those are better than the Hypermatte. It has nice pen shape that's easy to control for beginners and the formula won't strip off the eyeliner when you try to go over it again.5 months ago
While the pigment is okay (not great, but okay), the shape of the brush was like a nail polish brush and was very difficult to control the shape of the line I made. it would rub off at the end of the day, and it would not make a crisp line so i would instead just use this to cover up other patchy eyeliners. I may have gotten a bad tube since the advertised brush shape looks to be a normal tipped brush, but either way, I still dont like the formula :( I really wanted to like this!6 months ago
I really have had better. Reading the reviews on this product, I kept thinking to myself: will I finally find my new holy grail eyeliner? I'm an eyeliner girl, and although I no longer use eyeliner daily like I did before, I still love glamming myself up using a cat-eye. This doesn't seem like an amazing eyeliner for me. It has too little pigment and I find it difficult to apply as compared to my favorite in2it liquid liner.7 months ago
Im not really a pro when it comes to eyeliner because Im not really into it buuut, I read the reviews on this product and i was sold hahaha. This eyeliner is easy to use especially since the tip is thin! Its also super pigmented. I tried working out with this and wow, it stayed on. No smudges or anything!! Super worth your money!! Good job again maybelline!! Will repurchase when its back in stock!7 months ago
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The star spills her 4-step routine in a quick video tutorial!