Kiss Kiss

What do we love about homegrown label VMV? They’re the only beauty brand with a rating system that grades a product’s safety based on the number of allergens it does NOT contain. In fact, VMV’s skincare and makeup are free of most (if not ALL) 76 allergens as listed by the North American Contact Dermatitis Group + European Surveillance System on Contact Allergies. From its sunscreens to its concealers, VMV’s range is free of fragrance, dye, phthalate, paraben, preservatives, coca-surfactant, SLES, and SLS. All products are formulated to be non-comedogenic, non-drying, pH-adjusted, and suitable for all skin types. What’s NOT to love?