CLAIM TO FAME: An all-in-one liner with an innovative flat tip brush that lets you create perfect lines
FAST FACTS: Liquid soft glide technology creates smooth and dramatic strokes in an instant; easily draws on thin to thick lines; provides precision and control without tugging or dragging the skin; ophthalmologist-tested, contact-lens safe
PERFECT FOR: Neat, crisp cat-eyes
WHAT YOU GET: (1) Hyperimpact Liner (Black)
NET WEIGHT: 3ml
STEP 1: Line your top lid in a single stroke starting from the inner to the outer corner of your eye.
STEP 2: Repeat for a thicker, more intense line.
From a small, family-owned business that began with a tube of mascara, Maybelline has grown to capture a market of modern muses around the world. Inspired by trends from the catwalk and the sidewalk, Maybelline New York empowers women to make a statement, explore new looks, and flaunt their own creativity and individuality. Now the No. 1 cosmetics company in America, Maybelline’s iconic tagline encourages women to be strong, confident, and unique. “Maybe she’s born with it. Maybe it’s Maybelline.”
Contrary to what the other reviewers were saying, I am claiming that this is the BEST eyeliner there is today. The tip is soft yet firm so there's no need for you to worry about not achieving the perfect cat-eye. Second, it's highly pigmented and dries in just the right amount of time, leaving you room to erase should you commit a mistake. Third, it's affordable for its quality. So girls, do not be discouraged by the naysayers. Give this a try and you might just be surprised. :)5 months ago
Love this liner! It’s so pigmented and easy to use. The brush tip is perfect for beginners and aspiring cat-eye experts. It’s long-wearing, though when I wear it all day, it smudges to my undereye. I just remember to blot the smudges out with wet tissue, and it’s still good to go!6 months ago
The felt tip frays very often. I'm bad at doing my eyeliner as I'm left handed and this was really hard to use for me. It's not too long wearing that it's difficult to remove but it lasts well enough for the whole day. It's really watery when applied and it smudges and bleeds easily so you have to be careful. It looks nice once dried down but it's too difficult to use to be worth it.10 months ago
So, I had really high hopes for this eyeliner because when I first swatched it it was black and matte. But with just one swipe on my eye, I knew this was not going to be a "love at first sight" kind of thing. The formula takes long to dry and it bleeds into lines I didn't even know my eyes had! Since it's not pigmented, I have to draw over my eyes a couple of times and it just bleeds like hell. Plus, it's not smudgeproof or sweatproof at all. *Sigh* I was really hoping this would be a cheaper alternative to the L'Oreal Super Liner Black Lacquer. :(11 months ago
I recently bought this to see how it fairs to the Hyper Glossy eyeliner that I've grown to adore, and I suppose it's a love-hate relationship. I do like that it's super pigmented on the first swipe, but as someone who has been doing her cat-eye for the last 10 years, this requires a light hand. The brush tip is a tad bit fat for my taste, therefore achieving the skinny flick at the end is quite difficult. I have to thin it out with micellar water and a pointed cotton bud more often than I do with the Hyper Glossy (since HG's brush tip is made out of thin hairs versus the felt pen of Hyper Impact). Also, the thickness of the pen takes some getting used to when I've been accustomed to the slimmer quill of a dip-type liquid eyeliner. Bottom line, once this runs out of ink, I'm sticking to my original formula.about 1 year ago
Application was not easy; I had a tough time achieving a sharp wing because of the fat tip that wasnt firm enough to work with. Sure it was soft but it was to soft to get you anywhere. Did not get perfect lines at all tbh. Formula was not nice either. It smudges after like 2 minutes. Not advisable for anyone whose eyes water a lot or someone who sweats a lot or basically anybody who has plans of literally doing anything for the day, just dont pick this. I want my money back :(about 1 year ago