CLAIM TO FAME: A long-wearing liquid lipstick in a deepened russet wine
FAST FACTS: Delivers full coverage pigment-rich color; leaves a bold, ultra-matte finish; glides easily onto the lips for a smooth application with one swipe; long-lasting, lightweight formula is completely kiss-proof
PERFECT FOR: All-day revelries
My New Favorite!
June 24, 2016
”This is honestly my new favorite lip product! The color is incredible, I have very pale skin and it looked great but I feel like this is a color that would look beautiful on any skin tone. I [wore] Rooch for the first time at a water park; I spent the entire day there in the water and only reapplied once and it still looked okay when I left. I’m officially obsessed with the ultra matte lips!!”
–Kadee (from colourpop.com)
WHAT YOU GET: (1) Ultra Matte in Rooch
NET WEIGHT: 3.2g
Exfoliate and moisturize lips. Line lips with a lip liner then fill in lips with product.
Well-known for its extensive range of riotous colors, two-year-old Los Angeles makeup band ColourPop is beloved by women all over. Its comprehensive collection of affordable on-trend lip products is a hit among beauty bloggers and makeup enthusiasts who’ve helped catapult it to fame via social media. Fun-loving and creative, the brand is committed to bringing you chic makeup in luxurious formulas without breaking the bank.
I don't own this product but I was able to try it from a friend. (I know, not good to share lippies but I had to just try it). And oh my! It's love at first swipe! Literally. I have tried so many matte lippies: liquid and bullet type, but this one is one of the best liquid matte lippie formulas ever. It's so creamy to apply, so soft on the lips, doesn't tug, and feels luxurious. It's not transfer-proof though, but I can overlook that because the formula is great and this shade is love!10 months ago
This was my very first DARK lippy and I love it except for the fact that it could get patchy and difficult to wear. A few drops of food-grade oil usually solves this problem and I make sure to have this shade in my make-up bag when I need to throw some serious confidence around.over 1 year ago
I love dark colors and this is the perfect shade for me. My favorite among all the shades of Colourpop. I get lots of compliments when wearing this and people are loving the shade as well. Though, it kinda smudges a bit after eating and drinking. But nevertheless i am satisfied with the product and will still purchase in the future.almost 2 years ago
I didn't get this from Beauty MNL, but I'm really glad they have ColourPop products here now! Specifically, Rooch is absolutely amazing. It's matte but not super drying on the lips, it goes on really smoothly, and doesn't dry patchy. It's also a really nice dark color, perfect for parties. I wore it to a friend's debut and I looked great in pictures! Just a warning that it's a bit difficult to remove, though you can swipe lip balm over it and it'll come off super easily. :Dalmost 2 years ago